20+ best Apple deals happening for Prime Day

The final day of Prime Big Deal Days is here. During the sale, which is exclusive to Prime members, you can find discounts on Apple products, travel, beauty, other tech products and more.

As a writer for NBC Select, I frequently cover shopping events like Prime Day, Black Friday, and Cyber Monday, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best October Prime Day Apple deals, whether its the AirPods Pro 2 or Apple AirPods Max. Each Apple product I recommend below is highly rated, at least 20% off, and at its lowest price in at least three months. I’ll frequently update this list throughout Prime Big Deal Days.

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Apple Pencil Pro

4.5-star average rating from 966 reviews on Amazon

The Pencil Pro has some noticeable updates over the 2nd Gen version like Find My support, a new squeeze gesture, haptic feedback and much more. To charge the Apple Pencil you simply attach it to the magnetic connector on the side of your tablet.

Apple Watch SE (2nd Gen)

4.6-star average rating from 1,556 reviews on Amazon

This GPS-enabled Apple Watch SE doesn’t have all the bells and whistles of the fancier Series 9 or Ultra models — no always-on display, improved touch controls or ECG sensor here —  but it also comes at a lower price than those models. It also has the same watchOS interface, sleep and fitness trackers and a heart rate monitor alongside that sleek Apple design.

Apple Watch Ultra 2

4.7-star average rating from 668 reviews on Amazon

The Ultra 2 is Apple’s premium smartwatch and is a step above other Apple Watch models. It has a 36-72-hour battery life, a durable titanium construction, and depth-tracking for divers. There’s also cellular connectivity for calls even without an iPhone nearby.

Apple AirPods Max

4.6-star average rating from 7,399 reviews on Amazon

These stylish over-ear headphones have detailed sound, active noise cancellation and even spatial audio with dynamic head tracking for a more immersive listening experience. Even better, they’ll last 20 hours on a single charge without needing any pesky cases.

Apple iPad Mini (6th Generation) 

4.8-star average rating from 10,686 reviews on Amazon

This iPad has a wide 10.2-inch display, 64GB of storage and is Wi-Fi enabled. It contains Apple’s A13 Bionic chip, which can easily handle gaming and productivity apps, according to the brand. The iPad Mini also offers an all-day battery life, according to Apple.

Apple MacBook Air with M2 Chip

4.7-star average rating from 3,084 reviews on Amazon

This 256G MacBook Air has a 13.6-inch screen with up to 500 nits of brightness. The 2.7-pound, 11.3-millimeter-thick laptop allows for MagSafe charging, freeing up one of its two Thunderbolt USB-C ports for connecting other devices. According to Apple, it also has 18 hours of battery life.

Apple Magic Keyboard

4.7-star average rating from 5,934 reviews on Amazon

This wireless, rechargeable keyboard connects to your iPad, iPhone, or Mac through Bluetooth Bluetooth. It has a long-lasting battery that can go for weeks without a charge, according to the brand. When it does run out of battery, it comes with a USB-C cable for charging.

Apple AirPods (3rd Generation) Wireless Ear Buds

4.3-star average rating from 3,265 reviews on Amazon

The Apple AirPods third-generation model has an improved fit, the design is now closer to the AirPods Pro. It has IPX4 sweat and water resistance and six hours of battery life from its Lightning-port charging case.

Apple Studio display

4.6-star average rating from 329 reviews on Amazon

Apple’s premium computer monitor has a 5K resolution, more than most monitors available. There are six speakers, a microphone, a webcam and three USB-C ports built-in that can power most laptops and computer accessories. Note that the stand on this version is tilt and height adjustable.

Apple Airpods Pro 2nd Gen

4.6-star average rating from 7,817 reviews on Amazon

AirPods Pro made our list of best wireless earbuds and multiple NBC Select staff members use them daily for commuting, making calls and listening to music while working out. Our editors report that they offer crisp sound and like the noise-canceling features. The touch-sensitive controls on the earbuds also make it easy to adjust to skip songs or adjust the volume.

Apple 2023 Mac mini

4.7-star average rating from 1,347 reviews on Amazon

The Mac mini has a powerful M2 chip, a large amount of storage and it all comes in a compact form factor. The Mini still has a wide range of ports like two Thunderbolt 4 ports, two USB-A ports, an HDMI port, headphone jack and more. You will also be able to run all of your favorite apps including Microsoft 365, Adobe applications and more.

Beats Studio Buds

4.3-star average rating from 78,437 reviews on Amazon

These Beats earbuds have up to 8 hours of listening time, IPX4-rated sweat- and water-resistance and active noise cancellation. It is also compatible with both Apple and Android operating systems and it supports USB-C charging.

Apple AirTag

4.6-star rating from 10,069 reviews on Amazon

This compact Bluetooth tracker helps you monitor the location of anything you attach it to. Whether it’s your keys, wallet, suitcase or other important belongings. You can play a sound from the built-in speaker, ask Siri for help or use the Find My app on your phone to track your item when they’re missing.

Beats Studio Pro x Kim Kardashian Nose Cancelling Headphones

4.5-star average rating from 12,132 reviews on Amazon

Lowest price ever

These wireless over-ear headphones have active noise cancellation and transparency listening modes, plus one-touch pairing, a noise-filtering microphone and a 40-hour battery life, according to the brand. The headphones come in nude and neutral colors.

Beats Pill

This wireless Bluetooth speaker has a deep bass and 24 hours of battery life, according to the brand. It can also charge your phone via a USB-C cable and play sound. It is IP67-rated for dust and water resistance, and you can pair multiple Pill speakers together for an even fuller sound.

Beats Solo 4 Wireless Headphones

4.5-star average rating from 1,717 reviews on Amazon

These on-ear Beats headphones are 50% off for Amazon Prime Big Deal Days. The Beats Solo 4 works with Bluetooth but also supports a wired USB-C connection for lossless audio. There’s no active noise cancellation, but a 50-hour battery life makes up for any shortcomings.

Here are the best Prime Day Apple sales to know about. Remember that not every item from a brand is discounted, as described below.

1. Up to 40% off Apple iPhone cases
2. Up to 28% off Airpods Max
3. Up to 32% off Apple Watches
4. Up to 30% off Apple Watch replacement bands
5. Up to 20% off Apple Watch screen protectors
6. Up to 30% off Apple Watch wireless chargers
7. Up to 15% off Apple USB-C Cable
8. Up to 19% off Apple AirTag 4-Pack
9. Up to 35% off Apple Dual USB-C Power Adapter
10. Up to 15% off Apple Magic Trackpad
11. Up to 20% off Apple 16 Pro Silicone case
12. Up to 22% off Apple Wallet with MagSafe
13. Up to 8% off Apple AirPods 4

1. Best Buy: Up to 20% off iPad Pros
2. Best Buy: Up to 50% off Apple iPhone accessories
3. Target: Up to 20% off iPad Minis
4. Walmart: Up to 30% off AirPods
5. Walmart: Up to 20% off Apple Watch screen protectors
6. Walmart: Up to 15% off refurbished Apple Watch
7. Walmart: Up to 45% off Beats Headphones
8. Target: Up to 25% off Apple Watches
9. Target: Up to 20% off Apple iPhone cases
10. Best Buy: Up to 27% off Apple iPads
11. Best Buy: Up to 50% off Beats headphones
12. ABT: Up to 15% off Apple Watches

My recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested.  I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price ever or their lowest price in at least three months. All the products I recommend are highly-rated items with at least a 4.0-star average rating from hundreds of reviews.

I’m a writer for NBC Select who has covered deals and sales for Amazon Prime Day, Black Friday, Cyber Monday and more. To round up the best Prime Day sales on Apple products, I found highly rated products at their lowest price ever or their lowest price in three months.