Millions of employees can now book classes at Nike’s new group fitness studios through Wellhub’s popular corporate wellness platform
Nike is pushing deeper into fitness, and it’s hoping corporate wellness can help get the word out.
The Swoosh has partnered with Wellhub to give millions of employees special access to Nike Studios, Nike’s chain of in-person group fitness studios, as part of their employer-sponsored benefits plan.
With the partnership, Wellhub subscribers can now book classes at Nike Training Studios locations in West Hollywood and Newport Beach, California, through the corporate wellness platform.
Nike Training Studios offer 50-minute, instructor-led group fitness classes featuring HIIT and strength training workouts. Classes include free weights, kettlebells, medicine balls, sleds and more.
Nike also has studios in Santa Monica and Austin, Texas, although those locations won’t be available on Wellhub to start.
“Nike Studios’ legacy of athletic innovation is undeniable, and we’re thrilled to offer their fitness experiences in our best-in-class employee wellbeing plans,” said Pietro Carmignani, executive vice president of partnerships at Wellhub. “Wellbeing is no longer a perk; it’s a necessity for companies who want to build a healthier, happier, and ultimately more productive workforce. This partnership represents another step towards a future where wellbeing is seamlessly integrated into the workplace, and we’re excited to be leading the charge.”
Formerly known as Gympass, Wellhub offers employees discounts and special access to gym memberships, fitness classes and wellness content through their employer-sponsored benefits plan. The corporate wellness platform hit a $2.4 billion valuation in 2023 as Gen Z and Millennial employees increasingly seek workplace wellness perks.
Wellhub currently counts over 3 million employee subscribers, with over 15,000 companies in 11 countries using the platform.
Many of the biggest brands in fitness are available on Wellhub, including Life Time, Barry’s, Orangetheory Fitness, SoulCycle, Les Mills, Club Pilates, and Apple Fitness+. On the wellness side, Wellhub has partnerships with brands including Headspace, Lifesum and MyFitnessPal. The corporate wellness platform recently added SleepScpore, whose app leverages science, data and digital tools to help people improve their sleep.
Nike, meanwhile, continues to invest in fitness and wellness. In 2023, the sportswear giant partnered with FitLab to launch Nike Studios, opening three brick-and-mortar group fitness gyms in Southern California and one in Austin, Texas. More locations are slated to open soon in each area.
Nike also recently launched a line of strength-training equipment featuring Nike-branded barbells, bumper plates, dumbbells, kettlebells, power racks and squat cages.
As Nike looks to grow awareness around its fitness offerings, it’s hoping corporate wellness can help drive more customers into Nike Studios. There’s some reason to believe it can: Wellhub reported 500 million employee check-ins on its platform in 2023, meaning workers seem eager to take advantage of fitness and wellness benefits as a way to recharge from the stresses of office life.
