The Athletic, Yahoo launch women’s sports hub

The Athletic and Yahoo Sports are “teaming up to launch a new hub for women’s sports coverage.” The new hub “will be free” on the Yahoo website beginning today and “available on its app in the coming months.” It will “house written, audio, and video content from both outlets,” as well as “original coverage from Yahoo Sports’ reporters and analysts.” In the future, the hub “could also house co-produced content from both newsrooms.” Sales teams from both outlets “can jointly sell advertising packages that include shares of inventory across the entire joint platform.” While The Athletic’s website and app are paywalled, the new destination “will not require a subscription” (AXIOS, 10/10).