BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace

In Paris, members of BoF Careers’ executive community gathered at Hôtel Plaza Athénée for a presentation on the future of generative artificial intelligence, or gen AI, in the fashion workplace.

McKinsey & Company estimates that gen AI could add up to $275 billion of economic potential to apparel, fashion and luxury sectors’ operating profits. As a result, 73 percent of fashion executives expect to prioritise gen AI this year, as cited in BoF and McKinsey’s State of Fashion 2024 report.

Presented by The Business of Fashion’s head of content strategy, Robin Mellery-Pratt, and senior associate of content strategy, Shenel Wickramaratne, the BoF Careers event distilled the key insights from BoF Careers’ latest white paper — Incorporating Generative AI Into the Fashion Workplace, to provide tangible industry intelligence to its careers community.

The discussion was followed by a cocktail reception, with executives from Chloé, Hermès, Puig, Longchamp, Messika, Rabanne, Boucheron and Estée Lauder Companies, among others, in attendance.

Trusted by over 300 of the industry’s leading companies including Tiffany & Co., Aesop, Tory Burch, Ralph Lauren and Gap Inc., BoF Careers offers access to a highly-engaged, global talent pool across all levels of seniority, encompassing a vast range of industry disciplines, with over 125K monthly active users.

BoF Careers allows you to tap into a global talent pool of fashion professionals in all major international fashion and beauty hubs. Click here to find out how to become a BoF Careers Partner on behalf of your team or organisation or get in touch with a member of the BoF Careers team to discover opportunities around employer branding, advertising and more.