Walmart+ to Hold Online-Only Shopping Event

Dolly Parton’s Rockin’ New Baking Collection is one of the exclusive products that will be available during Walmart+’s upcoming spring Early Access event.

From Monday, April 29 at 12 p.m. ET to Tuesday, April 30 at 12 p.m. ET, Walmart+ will provide its members  with an online-only shopping experience. Participants can browse a curated selection of products newly arrived at Walmart, while supplies last, through the membership program’s spring Walmart+ Early Access event.

“Walmart+ members have shown significant engagement with our digital offerings, particularly in the grocery sector, so we’re excited to offer them a shopping event like no other where they can shop a wide selection of limited-edition grocery items and more, all with the benefit of free shipping and no additional fees that’s offered through every Walmart+ membership,” noted the company in revealing the forthcoming event.

Early Access events are a part of the perks of a Walmart+ membership, capitalizing on members’ desire to get first crack at special product releases and have their pick from a variety of exclusive and limited-edition items. The event not only members them a unique shopping experience, but also reinforces the value of their membership.

Available products will include:

• Chips Ahoy! MMMProved Keke Palmer fan box, autographed (Walmart exclusive, only 25 available, for $4.98)
• Chips Ahoy! MMMProved Keke Palmer fan box (Walmart exclusive, only 125 available, for $4.98)
• Dolly Parton’s Rockin’ New Baking Collection (Walmart exclusive, available for $39.97)
• Cinnamon Toast Crunch and TXT Photocard Cereal Box (Walmart exclusive, available for $9.34)
• Chips Ahoy! S’mores (limited-edition Flavor, available for $4.28)
• Oreo Celebrations Drizzled Mixed Fudge Covered Cookies (variety of colors, 6-count box available for $19.59)
• OreoiD Celebrations Red & White Drizzled Brown Fudge (6-count box available for $19.59)
• Reebok Active Lite Women’s and Men’s Shoes (Walmart exclusive, $29.97 each)
• Panini Donruss Optic Football Mega Box ($59.98)
• Pampers Swaddlers 360 Pull On Diaper Super Pack, (sizes 3-6, $28.22 each)

In other Walmart+ news, the program is bringing back its Mother of All Savings Memberships campaign for Mother’s Day, which this year falls on May 12. This year’s “Moms Answer Moms” interactive Q&A session brings shoppers a two-way conversation with a lineup of celebrity moms ready to share real-life parenting advice. 

Each week, approximately 230 million customers and members visit Walmart’s more than 10,500 stores and numerous e-commerce websites under 46 banners in 24 countries. The Bentonville, Ark.-based company employs approximately 2.3 million associates worldwide. Walmart U.S. is No. 1 on Progressive Grocer’s 2023 list of the top food and consumables retailers in North America, while its Sam’s Club division is No. 8. PG also named Walmart one of its Retailers of the Century.