Bjoern Woltermann founded Katalyst, makers of an FDA-approved, at-home EMS bodysuit that’s changing the way people work out
In the latest episode of Athletech News’ Unscripted podcast, Bjoern Woltermann, founder and CEO of Katalyst, joins co-hosts Edward Hertzman and Eric Malzone to discuss the promising world of electro-muscle stimulation (EMS) fitness.
Woltermann, Hertzman and Malzone first explore the history of EMS fitness and its rise in Europe, before diving into the science of EMS and exploring the modality’s recent expansion in the United States, among other topics. Watch this episode of “Unscripted” for unfiltered takes on the following:
- The growth prospects (and limitations) of EMS fitness in the United States
- Why Katalyst is the “Peloton of full-body electro-muscle stimulation,” but smarter
- Is connected fitness dead? …Probably not
Key Talking Points:
- (0:00 – 6:06) Introductions and personal experiences with EMS technology
- (6:06 – 12:45) The science behind EMS and its history
- (12:45 – 20:52) Challenges in introducing EMS to the U.S. market
- (20:52 – 25:37) The role of technology in fitness and motivation
- (25:37 – 30:15) Branding and the fitness experience
- (30:15 – 39:19) Quality and value in fitness products
- (39:19 – 46:36) Targeting the unsuccessful fitness demographic
- (46:36 – 49:28) Ozempic and fitness: A complementary approach?
- (49:28 – 52:24) B2B growth and future opportunities
