Expect heavy promotions this holiday shopping season: Analyst

As the holiday shopping season is right around the corner, Sucharita Kodali, Forrester Research retail analyst, joins Wealth! to break down the promotions consumers can expect and some of the retailers that a best poised to benefit.

“We are expecting this to be a very heavy promotional season. You have to remember coming out of the last several years, we had everything from supply chain challenges to other issues related to the fact that retailers just were not promoting as much. So we’re seeing starting last year, and certainly this year, much, much heavier promotional activity, especially given that consumers may be cautious to open their wallets,” Kodali tells Yahoo FInnace.

Thus, she expects retailers to increase the number and duration of promotions this holiday season. She points to major names like Amazon (AMZN) and Walmart (WMT) that are in a position to benefit. Kodali also points to Dick’s Sporting Goods (DKS), Crocs (CROX), and Abercrombie (ANF) as brands that are also performing well and could get a boost during the holiday season.

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This post was written by Melanie Riehl