Creativity triumphs amid crisis: Beirut’s fashion resolve

Azzi & Osta, the design duo known for their sculpted silhouettes and fine, structured fabrics, remain steadfast in their creative journey. George Azzi and Assaad Osta, both graduates of Esmod Beirut, have built a couture and ready-to-wear label beloved by well-known figures including Queen Rania of Jordan and actress Kaley Cuoco. “The first day of the events in Beirut, we were in the studio shooting our latest Spring/Summer 2025 ready-to-wear collection, inspired by the joy of travel,” says Azzi. “We managed to finish the shoot in Beirut and present the collection at Paris Fashion Week, where it was positively received by buyers worldwide.” The shoot was completed on a quick turnaround time, as the team were unsure how things would progress; it was also carried out in a safe area, with a contingency plan in place in case of any escalation.

“The instability has shaped our creative process. It forces us to channel our emotions into our work, turning struggle into art. This is the core of creativity — transforming adversity into something beautiful,” says Osta. The duo remains closely connected to other Beirut-based designers, finding strength in their shared experiences. “We’re looking forward to more collaborative projects that highlight our culture and foster connection,” says Azzi.

L’Atelier Nawbar, a jewellery brand with four generations of heritage, is now helmed by sisters Tania and Dima Nawbar. Their creations fuse traditional Lebanese craftsmanship with modern, narrative-driven design. “This time has been especially hard — full-scale war in the heart of our city,” says Dima. “At first, it was difficult to bounce back, but the energy and the determination of our team kept us going. We have deadlines, and we’re committed to meeting them. Instead of hiding from the sounds of drones and bombs, our team pushed through and made their way to the office.”