The Morning After: YouTube is testing a new subscription option that could remove most ads

YouTube is testing a new version of its Premium Lite subscription tier in Australia, Germany and Thailand, a Google rep confirmed. It would have limited ads, which the fine print describes as most videos being ad-free, “but you may see video ads on music content and Shorts, and non-interruptive ads when you search and browse.”

The original Premium Lite subscription began testing in Europe in 2021, but it only lasted a few years, being phased out in October 2023. It was very much “lite, lacking the offline or background viewing of the regular Premium subscription.

The pricing model for these early tests in Australia is $9 a month for Premium Lite, compared with $17 a month for full Premium access, roughly in line with the original Lite costs.

— Mat Smith

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