2024 Eastern YiXiang Fashion Gala(China) is back open

The rise of traditional Chinese style is creating waves worldwide

SHENZHEN, China, October 20, 2024–(BUSINESS WIRE)–On October 17, the 2024 Eastern YiXiang Fashion Gala(China) was grandly opened in Luohu, Shenzhen, with “National Charm and Huaguang” as the breakthrough topic, with the goal of reconstructing the global fashion pattern and regaining the right to speak in fashion.

Guiding Units of this event: Shenzhen Municipal Bureau of Industry and Information Technology, Shenzhen Municipal Bureau of Commerce, and the People’s Government of Luohu District, Shenzhen;

Organizers: Shenzhen International Jewelry and Jade Trade Platform, Shenzhen Gold and Jewelry Association, Shenzhen Gold and Jewelry Culture Research Association;

Organizer: Shenzhen Gold and Jewelry Culture Research Association.

Continuing to deepen the undertaking concept of “product power to promote brand power”, the ceremony took “National Charm Huaguang” as the theme, and gathered more than 40 entries from jewelry companies; Students and independent designers from 38 famous design colleges around the world are adhering to the concept of “East and West” to exchange invitational works.

In the award setting of “National Charm and Huaguang”, this year’s ceremony once again brought forth the new, commending Chinese jewelry brands for their in-depth exploration of the contemporary expression of traditional culture from multiple dimensions and perspectives. In the end, the “Tiangong Ingenuity Award” was won by Xindean Jewelry, Yichuanjin Jewelry, Wanfu Jewelry, and Fenglixi Jewelry. The “National Style New Charm Award” was awarded to Chow Tai Sang, Fenghui Jewelry, Jinhong Jewelry, Ganlu Jewelry, Dan Ni Xing Jewelry, CM Huimei Creative Design Co., Meiao Jin Family, Jindexin Jewelry, People’s Gold, Guoyu Jewelry, and Yan Fangze. The “Fenghua Trend Award” was claimed by Spelier Jewelry, Biluojewelry, Kimberly Diamond, Jiehui Jewelry, Yusheng Jewelry, ATELIER SALLY Jewelry, and Atelier Priscilla Jewelry. The “Guoyun Treasure Award” went to Dongfang Ruilu, Hongxiu Jewelry, Youyou Jewelry, Qilin Ruixiang, Kebi Jewelry, and The Emperor’s Gift. Finally, the “Craftsmanship Excellence Award” was awarded to Mengjin Yuan, Zhouliufu, and Foshan Zhiwei.

The inaugural “East-West Fusion” Jewelry Design Invitational Competition featuring Chinese Elements was held, and under the strict evaluation of global experts, the first prize was awarded to Chinese jewelry designer Xu Jiaming. The second prize went to Italian jewelry designer Alice Pietrantoni and South Korean jewelry designer Lee Jiyoung. The third prize was awarded to Iranian jewelry designer Fatemeh Ammari Allahyari, as well as Chinese jewelry designers Wang Ziting, Chen Kaiqi, and Guo Qiurong.

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The competition’s judging panel was formidable, bringing together both international and domestic experts. International judges included Professor Barbara Brocchi from IED Istituto Europeo di Design, Monica Cecchini, Chair of Rome Jewelry Week, Italian fine jewelry expert Ms. Giorgia Zoppolato, renowned jewelry design master Mr. Icaro Carlos, and Antonio Missiaggia, founder of the online jewelry brand Antonionjo. Domestic experts included Associate Professor Gong Ping from Shenzhen Polytechnic, Professor Huang Wei, doctoral advisor at Tsinghua University, US-based Chinese jewelry artist Lin Hongyu, Executive Deputy Director of the Jewelry Design Committee of the China Jewelry Association Ren Jin, and President Zheng Jing of Nanjing Academy of Arts and Design.

The ceremony set up the “Attendees Overall Styling Award”, which aimed the spotlight on the soul of entrepreneurs, the core of fashion, and interpreted the highlights and significance of jewelry to the overall shape and personal style. Ms. Xiong Bing, the chief planner of the project, believes that in the future, Chinese jewelry will shine on the world stage with its unique charm and vitality.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241019415337/en/

Contacts

Eastern YiXiang Fashion Gala(China)
Farah Zhao
info@bbtodo.cn
https://youtube.com/@chinafashiongala
Website: https://bbtodo.cn/