Moncler Closes Out Shanghai Fashion Week With The City of Genius

Closing out Shanghai Fashion Week, Moncler hosted The City of Genius, an immersive spectacle of fashion, culture and art that saw creatives from around the world converge on the Chinese capital.

This immersive fashion fete, held last night, transformed the historic CSSC Pavilion on the banks of the Huangpu River into a living, breathing metropolis of creativity. Spanning 30,000 square meters, the event drew an audience of 8,000 in person and 57 million viewers online, marking a major feat for the industry.

Moncler Genius, the Italian luxury brand’s innovative platform that brings together cross-disciplinary creators, reached new heights with The City of Genius. This year, ten visionaries—including designers Rick Owens, Jil Sander, and Donald Glover—crafted their own “neighborhoods,” each reflecting their creative DNA as inspired by Moncler’s enduring legacy and pioneering spirit. The show wasn’t just about showcasing collections but creating a tangible expression of culture, energy, and imagination for fans and friends to experience.

Remo Ruffini, Moncler’s Chairman and CEO, described the event as a manifestation of how creativity knows no bounds.

“The City of Genius is the ultimate expression that creativity thrives when boundaries dissolve, enabling different worlds and cultural backgrounds to inspire one another in a genuine act of co-creation,” he wrote. “Fueled by Shanghai’s vibrant spirit and magic energy, it is a place where local and international creative talent unite, guided by the childhood genius that lives within all of us.”

The event symbolized a fusion of local and global talent, embodying Shanghai’s dynamism. Its guest list was a testament to its cultural reach and included British fashion editor Edward Enninful, Naomi Campbell, Rihanna, A$AP Rocky, Anne Hathaway, Willow Smith, Xu Bing, Wei Daxun, Henry Lau, and all the designers who were a part of this year’s extravaganza. As attendees explored the interconnected designer neighbourhoods, they experienced Moncler’s luxurious vision from multiple artistic perspectives.

The immersive show not only captivated audiences but also brought new dimensions of innovation to the luxury world, bringing together fashion and utility with art, music, and technology.

Scroll on to see some of the VIP arrivals at Moncler’s The City of Genius.