NFL Appoints First Fashion Editor Kyle Smith as Debate Grows Over Whether Style Matters More Than Performance | NFL News – Times of India

Sports and fashion are colliding, and the NFL has taken action by introducing its first-ever fashion editor: stylist Kyle Smith. The league’s increased focus on the style of its players only mirrors a trend in the legacy of such style icons as Joe Namath who popularized a whole different look with his iconic fur coats-and Deion Sanders, who popularized the phrase “If you look good, you feel good.”.If you feel good, you play well.” The NFL has today become one of the more fashionable leagues, with sport stars like Cam Newton and Odell Beckham Jr. adorning the covers of GQ and collaborating with brands such as Kith and Hugo Boss.

Athlete Fashion is Booming

The development of the NFL brings about the recognition of fashion as an integral culture it happens to own today. Some current players like Stefon Diggs and Tyrod Taylor often attend the Paris Fashion Week, while social media accounts Blitzfits and ProTrending provide viewers with the style way in which these players make their entrance into high-end designer garbs. NFL players Joe Burrow and Justin Jefferson recently appeared on Vogue World: Paris, further solidifying the league’s place in the fashion world. Regarding game-day looks for Joe Burrow, Smith handled the styling process.
Also Read – How NFL Players Invest

Smith’s Trip to Fashion

Kyle Smith has been straddling fashion and sports since his early days: he counts Justin Bieber and Lorde as high-profile clients. He wrote for Flaunt magazine and did PR for Amiri. After interning at the NFL Network, he was surprised to see players look runway-ready during broadcasts. “I felt like something was missing from the coverage,” he stated, according to Vogue, further encouraging his interest in the sports-fashion intersection.

A New Role in the NFL

Recently appointed as the NFL’s fashion editor, Smith has already been making waves by orchestrating exclusive shopping appointments for teams and amplifying the style moments of its players, like Saquon Barkley’s debut at Hermès. “We are excited to have Kyle on board,” said Ian Trombetta, according to Vogue, NFL’s senior vice president who also hailed Smith for his role in modernizing the league’s marketing focus.
Also Read – Record Breaking Viewership of NFL