Functional mushrooms meet fitness: DIRTEA brings wellness innovation to SoulCycle Studios | London Daily News

The hottest new wellness collaboration is bringing the power of functional mushrooms to your favourite spin studio

A Power Partnership in Wellness

The wellness world’s latest power couple has arrived: DIRTEA, the rising star in functional mushroom supplements, is joining forces with fitness phenomenon SoulCycle to bring their innovative wellness products to riders worldwide. This collaboration marks a significant shift in how fitness enthusiasts approach their pre and post-workout routines.

The Mushroom Movement

If you’ve been paying attention to the wellness scene lately, you’ve likely noticed functional mushrooms emerging as the latest must-have supplement. Now, thanks to this groundbreaking partnership, SoulCycle riders can easily incorporate these powerful ingredients into their fitness journey, whether they’re crushing it in Notting Hill or powering through a class in South Beach Miami.

What’s on Offer

“This isn’t just another product placement,” explains Andrew Salter, Co-Founder and CMO of DIRTEA. “It’s about creating a complete wellness experience that extends beyond the bike.”

The brand’s range includes:

• Lion’s Mane gummies for focus
• Chaga gummies for immunity
• Cordyceps gummies for energy
• Tremella gummies for hydration
• Specialised Matcha and Coffee blends

These products will be available at SoulCycle’s most prestigious locations, including studios in:

• London (Notting Hill and Soho)
• Miami (South Beach)
• New York (NoHo)
• Los Angeles (West Hollywood)
• Boston (Chestnut Hill)

Where Fitness Meets Function

What makes this partnership particularly interesting is how it bridges the gap between high-intensity workouts and natural wellness solutions. DIRTEA’s products are designed to support everything from mental clarity and energy to hydration and recovery – elements that are crucial for anyone serious about their fitness routine.

Star Power and Recognition

The brand has already captured the attention of wellness enthusiasts and celebrities alike, with an impressive roster of supporters including:

• Rita Ora
• Bear Grylls (Investor & Global Ambassador)
• Benedict Cumberbatch
• Fearne Cotton
• Charlotte Tilbury

Their products have also garnered impressive accolades, including recognition in the 2024 Tatler Beauty Awards for their Lion’s Mane Gummies.

The Future of Fitness

SoulCycle’s decision to partner with DIRTEA reflects a broader trend in the fitness industry – the growing understanding that what happens before and after your workout is just as important as the exercise itself.

“We’re always looking for innovative ways to enhance our riders’ wellness journeys,” says Namita Gupta, Director of Strategic Partnerships at SoulCycle. “DIRTEA represents the kind of forward-thinking wellness solutions our community craves.”

Accessibility for All

For those who don’t have a SoulCycle studio nearby, don’t worry – the partnership includes special online offers for riders worldwide, making these functional mushroom products accessible to anyone looking to elevate their wellness routine.

A Strong Start

The collaboration launched with an energetic event at SoulCycle’s Notting Hill studio, where riders got to experience firsthand how DIRTEA’s products can complement their workout routine. If the enthusiastic response is any indication, we might be seeing the beginning of a new fitness trend – one that combines the high-energy atmosphere of SoulCycle with the natural benefits of functional mushrooms.

Looking Ahead

As wellness continues to evolve beyond traditional boundaries, partnerships like this one between DIRTEA and SoulCycle demonstrate how brands are adapting to meet the sophisticated needs of health-conscious consumers. Whether you’re a dedicated SoulCycle rider or simply someone interested in natural wellness solutions, this collaboration offers an exciting glimpse into the future of fitness and wellness integration.

For more information about DIRTEA’s range of products and SoulCycle class schedules, visit dirteaworld.com and soul-cycle.com