OPINION: Why Does Denver Favor Sustainable Fashion?  – 303 Magazine

We all want to be part of something bigger and better than us — sustainable fashion is the best way to put your best foot forward. This culture puts fast fashion to rest and brings wearability back into clothing. 

Sustainable fashion has gained popularity in Denver due to the shifting culture of the city aimed at safeguarding the environment, and it’s no longer just a passing craze. As a part of nature, the citizens of Colorado make consumer decisions accordingly. They regard sustainable fashion as one way to keep the environment safe while still being fashionable.

Local designers are one of the main contributors to this movement, as they find new methods of producing and consuming fashion. Using organic or recycled materials like those at False Ego, HYACINTH or Earthly Threads are simply another indication of this rising consciousness awareness. These brands demonstrate that aesthetic value can be compatible with sustainability.

Sustainable fashion is the future of fashion. Plenty of local designers and stylists like The Denver Ginger or Manic Pixie Thrift are implementing techniques like thrifting or upcycling, which transforms waste materials into stylish pieces of clothing. 

READ: FEATURE: Over-Consumption Issues — Insights from Sustainable Designer Rachel Hazelwood

It’s not just about how you look; it’s about how you feel when you wear something that makes a difference.

Denver Fashion Week has a sustainability segment, demonstrating how relevant this movement has been. This is where the focus is on local designers who produce ethically and use eco-friendly textile materials. It’s been beneficial in pushing sustainability to mainstream fashion as it is now not an alternative concept but an expectation for a majority of consumers. Sustainable fashion has been climbing the ranks in favorability everywhere.

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Denver’s perspective towards fashion is just a microcosm of the bigger philosophy that people hold. The citizens of this city expect more from the brands they endorse; they don’t just want fashion — they want fashion that aids the cause. Sustainable fashion in this case is not merely an option; it is a vision that the people want to see being portrayed in society.

Just because you want to look good doesn’t mean Earth should not look good too.