Magic City Classic events have business booming for locally owned bars, restaurants

BIRMINGHAM, Ala. (WBRC) – Events are currently taking place across Birmingham to celebrate the Magic City Classic. From parties to concerts, this week is packed with fun for all ages. Business owners and city leaders emphasize that the economic impact during this time is significant—not only for the city but also for the state.

With visitors staying in hotels and enjoying meals at local restaurants and bars, the anticipated economic impact this week will be immense. For locally owned businesses like Denim on 7th, it’s also an excellent opportunity to showcase everything Birmingham has to offer.

This is the bar’s second year participating in the Magic City Classic events, and this year is expected to be the biggest. They hosted the after party Wednesday for the Mayor’s Green Carpet Affair and, Thursday night, District Attorney Danny Carr will be throwing a party featuring the human beatboxer Doug E. Fresh.

Events like these are part of the reason that the city’s Economic Director, Cornell Wesley, expects to see over $20 million in revenue.

“We anticipate, considering the weather and all of the new amenities and support that the Classic continues to receive, that the regional impact will be between $26 million and $27 million, with a local impact exceeding $20 million,” says Wesley.

Denim co-owner Malek Kimble expresses excitement for the week, stating, “We really look forward to this time because people here know about us, but this is our opportunity to showcase who we are and what we represent to others.”

Additionally, Denim on 7th is open to guests aged 25 and older.

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