Fitness Industry Statistics By Market Size, Revenue, Demographics, Personal Training and Facts

Introduction

Fitness Industry Statistics: The fitness industry is growing quickly, driven by increased health awareness, the rise of digital fitness options, and a greater focus on wellness lifestyles. Knowing Fitness Industry Statistics is important for businesses to stay competitive in this changing market. From the overall market size to customer habits and the use of fitness technology, statistics offer useful insights.

This article examines key statistics and explains why the fitness industry is thriving, who the major players are, and how businesses can use this information to succeed. By looking at the latest trends and data, we aim to provide a clear overview of the current state of the fitness industry.

Editor’s Choice

• By 2024, 45% of consumers will prefer hybrid fitness options that mix in-person and online experiences.
• Also, AI and VR are making fitness activities more personalized and enjoyable.
• The wellness industry, which includes mental and physical health, is valued at over USD 1.5 trillion and is also growing at 5% to 10% per year.
• Global revenue in health and fitness is expected to reach USD 5.11 billion by the end of 2024, a 13.1% increase.
• In the US, the fitness, health, and gym club sectors brought in USD 30.8 billion in 2023.
• The US health and fitness club market is projected to exceed USD 147 billion by the end of 2024, with a growth rate of 7.81% from 2018 to 2024.
• According to Fitness Industry Statistics, over 115,000 businesses are in the US fitness industry as of 2023.
• The global fitness market is worth about USD 244 billion and is growing by 5% to 10% each year.
• The United States has the largest market, while the Asia Pacific region is growing the fastest.
• Boutique fitness studios are valued at USD 51.6 billion, with an annual growth rate of around 7.6%.
• These studios make an average of USD 774 per member and charge 2 to 4 times more than regular gyms.
• Before the pandemic, the online fitness market was worth USD 6 billion and is expected to grow at a rate of 33.1% each year, potentially reaching USD 59 billion by 2027.
• The global health and fitness market is expected to be worth about USD 169.7 billion by 2030, with a growth rate of 7.67% from 2023 to 2030.
• More than 50% of health and fitness app users are involved in weight loss programs. According to Fitness Industry Statistics, UnitedHealthcare will be the top healthcare brand worldwide in 2023, generating over USD 7.9 billion in revenue.
• The global mHealth app market is projected to reach USD 102.35 billion by 2023, and installation rates for health and fitness tracker apps increased by 34% in the first half of 2023.
• In 2024, Colorado will lead the US in exercise frequency, while Mississippi will have the lowest rate.

General Fitness Industry Statistics

• The industry makes over USD 94 billion in revenue each year.
• The number of health clubs in the US has increased by 20% since 2008.
• 1 in 5 Americans belong to at least one health club or gym.
• Fitness Industry Statistics stated that the global market for fitness equipment is expected to reach USD 13.24 billion by 2025.
• The health and fitness app market is projected to go beyond USD 14 billion by 2026.
• The wearable fitness technology market is expected to grow to USD 74 billion by 2027.

(Source: grandviewresearch.com)

• The fitness and health club industry employs more than 700,000 people in the US.
• The global market for sports supplements is expected to reach USD 32.6 billion by 2027.
• The global market for organic food and beverages related to health and fitness is expected to exceed USD 323 billion by 2024.
• According to Fitness Industry Statistics, the average American spends about USD 155 each month on health and fitness-related costs.
• In China, the fitness and wellness industry is valued at over USD 208 billion and is growing at an annual rate of 12.4%.
• In 2023, fitness apps earned USD 3.58 billion in revenue, which is a 9.1% increase from the year before.
• Peloton made the most money through its Peloton App+.
• In 2023, there were 368 million users of fitness apps, and these apps were downloaded more than 850 million times during that year.

Global Fitness Industry Size and Growth

• The global fitness industry is valued at USD 94 billion. In the US, this industry brings in more than USD 32 billion each year.
• In 2020, people downloaded 1.84 billion fitness apps worldwide. CrossFit has over 15,000 gyms connected to it globally.
• The global health club industry has more than 210,000 clubs and 183 million members.
• The market for wearable fitness technology is expected to reach USD 74.03 billion by 2027.
• The online fitness market is projected to grow to USD 59.23 billion by the same year.
• Additionally, the sports and fitness clothing market is estimated to be worth USD 323.17 billion by 2027.

(Source: withum.com)

• The US fitness franchise market is valued at over USD 4 billion, and the global fitness app market is expected to hit USD 15.96 billion by 2026.
• The fitness equipment market is projected to exceed USD 14 billion by 2029, while the home fitness equipment market is predicted to reach USD 15.17 billion by 2027.
• Overall, the global fitness industry is expected to grow at a rate of 7.1% each year from 2021 to 2028.
• Personal training is a USD 9.6 billion industry in the US, with sales of fitness equipment reaching USD 10.3 billion in 2020.
• By 2025, the number of fitness app users globally is expected to reach 21.9%.
• According to Fitness Industry Statistics, revenue from US gyms, health clubs, and fitness clubs is projected to reach USD 40.3 billion by 2023.
• The global gym management software market is expected to reach USD 363.915 million by 2026.
• In the US, the home fitness equipment market is projected to surpass USD 6.5 billion by 2025, while the global fitness clothing market is expected to reach USD 230 billion by 2027.

Future of The Fitness Industry By Segment

• The gym industry has been a major part of the fitness sector, contributing 61% of its revenue in 2019, which totaled USD 96.7 billion.
• However, as other segments of the fitness industry grow, the gym industry is expected to make up only 30% of the overall fitness revenue, which is projected to reach USD 131.9 billion by 2028.

(Reference: runrepeat.com)

The two main segments gaining more market share are:

• Fitness Trackers: This segment is expected to grow from 16% of the market in 2019 (earning USD 25.6 billion) to 26% by 2028 (projected to reach USD 114.3 billion)
• Online/Digital Fitness: This segment is predicted to rise from 4% of the market in 2019 (making USD 6.1 billion) to 18% by 2028 (expected to total USD 79.3 billion).

The two segments with the smallest market shares in 2021 and 2028 are:

• Fitness Apps: This segment is expected to increase from 3% of the market in 2021 (worth USD 4.7 billion) to 5% by 2028 (projected at USD 20.8 billion).
• Fitness Equipment: This segment is likely to stay at 7% of the market from 2021 (valued at USD 11.3 billion) to 2028 (forecasted at USD 31.9 billion).

(Reference: runrepeat.com)

Fitness Applications And Their Market Analysis

• Fitness apps are tools that help people conveniently personalize their workout experiences.
• Whether you want to do high-intensity interval training or need a meal planner, these apps can cover all your fitness needs in one place.
• They offer many benefits, such as easy access, flexibility, saving time and money, round-the-clock customer support, and more, which all contribute to keeping users engaged.

(Source: nimbleappgenie.com)

• Fitness apps made USD 3.58 billion in 2023, which is a 9.1% increase from the year before.
• Statista predicts the fitness app market will grow by USD 6.86 billion by 2024.
• The US is expected to lead this growth, with an estimated revenue of USD 2.06 billion in 2024.
• In 2023, fitness apps had 368 million users and were downloaded more than 850 million times. Workout and weight loss apps account for 73% of all sessions in fitness apps.

(Source: insurancecanopy.com)

Here are some of the Top Fitness Apps

#1. Nike Training Club—Launched in 2009, Nike Training Club is a top fitness app. It offers personal training for free and has over 10 million downloads, ranking 165th in the overall health and fitness category.

#2. FitOn—FitOn has quickly gained popularity, going from zero to 6 million users in just 18 months. The app offers various workouts, including cardio, strength training, yoga, and Pilates, some led by celebrities.

#3. MyFitnessPal – With 200 million downloads, MyFitnessPal is popular for those trying to lose weight or build muscle. It helps users track their progress, nutrition, and fitness goals, earning USD 310 million in revenue last year.

#4. Fitbit – Fitbit is well-known for helping users improve their sleep and eat healthier. Google bought Fitbit for USD 2.1 billion. The app has 128 million users and made USD 1.04 billion in revenue in 2023.

#5. Strava – Strava is popular among fitness lovers, especially for tracking running, cycling, and swimming. It has 120 million registered users and generated USD 275 million in revenue.

Fitness Industry Revenue Statistics

• By 2024, the fitness industry in New York is expected to generate USD 3.901 billion in revenue.
• In Georgia, the revenue is projected to reach USD 791 million that same year.
• Pennsylvania’s revenue is forecasted to grow to USD 1.257 billion, while California’s is expected to rise to USD 6.334 billion.
• The total revenue from digital fitness and wellness devices was estimated to reach USD 3.919 billion by the end of 2022.
• Additionally, statistics show that the fitness market is anticipated to grow at an annual rate of 27.33%, reaching USD 10.3 billion by 2026.

(Reference: enterpriseappstoday.com)

• According to annual revenue per gym, China is at the top with USD 2,232,032.
• Fitness Industry Statistics stated that Hong Kong follows closely in second place for 2021, earning USD 2,200,000.
• Singapore ranks third, bringing in USD 1,760,000 per gym.

Here are the revenues for other countries:

• Taiwan: USD 1,356,667
• United Kingdom: USD 852,827
• United States: USD 846,827
• Japan: USD 796,566
• Australia: USD 762,046
• Netherlands: USD 752,816
• Saudi Arabia: USD 749,219.

Personal Training Statistics and Employment Trends

• The future looks good for Personal Trainers in terms of job opportunities and security.
• According to Statista, the personal training market in the UK has been steadily increasing, rising from £600 million in 2015 to £670 million in 2020.
• There are about 57,000 fitness instructors in the UK, a number that grew at a rate of 2.3% from 2014 to 2019.
• According to Fitness Industry Statistics, around 80% of personal trainers work independently, meaning they run their businesses.
• Online personal trainers can earn between £15 and £100 per hour, depending on where they are located. For example, trainers in London may charge up to £100 per hour, while those in rural areas usually earn less.
• According to Glassdoor, online fitness coaches make between USD 52,000 and USD 93,000 a year in the US.

(Reference: ninjaquestfitness.com)

Skills Employers Need

• 78% of job candidates lack the necessary skills to succeed.
• 70% do not have experience in the gym.
• 83% have unrealistic expectations about their earnings.
• 78% lack business skills.
• 74% don’t have skills for behavior change or social interaction.

Skills Employers Are Looking For

Research from Future Fit examined 200 personal training jobs on Indeed and over 1,000 on Leisure jobs to find out what skills employers want.

• 98% of employers do not include business skills in their job ads.
• Most common qualifications:
• 29% of jobs require at least a Level 3 qualification.
• 12% require boxing skills.
• 10% require Level 2 qualifications.
• 9% require yoga qualifications.
• 2% require Pilates qualifications.

(Reference: ninjaquestfitness.com)

• The above chart shows the revenue of the fitness, health, and gym club industry in the United States from 2010 to 2022 and even 2023.
• London and the South East have the highest number of personal trainers in the UK, making up 47% of the total.
• Despite being a small area, there are many job opportunities there, as per Fitness Industry Statistics.
• Even in remote regions, personal training jobs are available, with the North of England accounting for 21% of the total jobs analyzed on leisurejobs.com and Indeed.com.

Fitness Industry Statistics by Demographics

(Reference: insurancecanopy.com)

• Gen Z and Millennials are the fastest-growing fitness groups, making up 81% of all fitness class participants in the US.
• Meanwhile, one-on-one personal training clients are generally older, with the highest demand coming from Gen X (ages 45–54), who represent 28% of personal training clients.
• Fitness Industry Statistics stated that the younger generations focus on both physical and mental health.
• Their top wellness goals are physical fitness at 88% and mental health and stress management at 71%.
• Gen X is also willing to invest in their health, with 67% saying that products with health benefits are worth the price.
• In terms of workout locations, 45% of Baby Boomers, 47% of Gen Xers, and 55% of Millennials prefer to exercise at home.
• In contrast, 56% of Gen Z prefer going to the gym, the highest percentage among all age groups.
• Looking to the future, youth fitness statistics are encouraging for Generation Alpha (born from 2010 to 2024), with the kids’ fitness market expected to grow by 53% by 2032.

Digital Fitness Industry Statistics

• During the pandemic, 84% of fitness studios provided online classes.
• Currently, 37% of fitness enthusiasts want more interactive features on these digital platforms.
• Additionally, 45% of fitness trainers have increased their use of online tools for training.
• The subscription-based digital fitness market is expected to grow by 32% each year from 2020 to 2027.
• In North America, this market is projected to grow at 33.1% from 2021 to 2028, with the US expected to reach a market penetration of 39.4% by 2024.
• Overall, the digital fitness market is predicted to grow at a rate of 33.6% from 2020 to 2027.

(Reference: insights10.com)

• Sales of fitness wearables are anticipated to reach USD 74 billion by 2025.
• The digital fitness market in Europe is expected to grow at 34.7% from 2021 to 2028.
• Latin America’s growth is projected at 31.6%, while the Middle East and Africa expect a growth rate of 32.5% during the same period.
• Revenue from virtual fitness classes is expected to hit USD 2.98 billion by 2025.
• In China, the digital fitness market is projected to grow at 35.6% from 2021 to 2028.
• The market for virtual reality fitness is expected to reach USD 2.4 billion by 2024, and India’s digital fitness market is predicted to grow at 33.9% from 2021 to 2028.
• By 2025, spending on digital fitness per user is expected to be USD 53.01.
• The digital fitness market in Australia is forecasted to grow by 29.6%, and in Brazil, it is expected to increase by 31.9% from 2021 to 2028.
• Revenue from mobile fitness apps is expected to surpass USD 7.8 billion by 2025.
• The global virtual fitness market is anticipated to reach USD 59.2 billion by 2027, and the market for digital fitness wearables is expected to grow by 36.5% from 2021 to 2028. The total digital fitness market size is projected to reach USD 58.86 billion by 2027.
• During the pandemic, virtual fitness services saw a 68% rise in active users.
• Additionally, 76% of US adults are likely to use digital tools to manage their health.
• Digital fitness platforms experienced a 50% increase in user engagement during this time, and nearly half of consumers are willing to pay more for personalized digital fitness services.

Conclusion

The fitness industry experienced major challenges because of the pandemic, but it is gradually recovering from the losses from gym closures. The shift to digital services helped offset these losses by allowing gyms to offer online workouts. With new technology, many people can now do gym-like exercises at home using augmented reality (AR) and virtual reality (VR).

Still, millions prefer to go to the gym because the atmosphere keeps them motivated to exercise. Typically, the highest number of gym memberships occurs in January, as many people set New Year’s resolutions to get fit. Through this article, we have shed enough light on the Fitness Industry Statistics.

Saisuman Revankar

Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career.

With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs.

At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.

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