The Audience, the new consumer PR firm from Davies Tanner group, is a specialist brand communications agency servicing the leisure travel sector.
It will offer research and insights on consumer travel trends and audience behaviours, as well as PR, social media, digital content design and creation, brand partnerships and influencer relation services.
The new brand comms agency will be managed by associate director Evie Kennedy, with support from the Davies Tanner leadership team.
Initially, The Audience is being funded by existing revenue from the Davies Tanner group. The new firm, which PRWeek UK understands plans to grow by 75 per cent by the end of 2024, has launched to cater to its leisure travel clients.
The agency declined to reveal its clients but said they include a UK-wide hotel group, a major hotel and spa resort, and a leading UK visitor attraction. The clients currently sit across the Davies Tanner group, with The Audience team carrying out b2c work.
Sue O’Gorman (pictured), founder of the Davies Tanner group, said: “Under the Davies Tanner brand, we’ve long had a strong roster of leisure travel clients and now feels like the right time to focus on growing that side of our business, hence the launch of The Audience.
“Our experience tells us that the most successful campaigns are those that are truly customer-centric. Our expert team is fully dialled into the behaviours of consumer audiences and has a deep understanding of the fast-paced digital world that drives ever-changing behaviours. This, along with our always-on research, allows us to create programmes that resonate deeply with audiences and make a positive difference for our clients.”
