Rihanna’s Fenty Beauty is about to release a $250 makeup kit in collab with one of Netflix’s biggest animated hits

• Fenty Beauty is releasing a collaboration with Netflix’s hit animated series “Arcane.”
• “Fenty Beauty x Arcane: The Legends Vault” is schedule for release on November 2 and is priced at $250.
• It comes just before the show’s highly anticipated second season drops on November 9.

Rihanna’s Fenty Beauty is making a big bet on nerdworld, collaborating with Netflix’s “Arcane” for its new “Fenty Beauty x Arcane: The Legends Vault” collection.

News of the tie-up comes as “Arcane,” the animated action series based in the Riot Games’ “League of Legends,” is set to release its highly anticipated second season in November.

According to Fenty Beauty’s website, the collaboration vault is meant to showcase how “glam + animation collide.” The box set also features characters from “Arcane” like Jinx, Vi, Mel and Caitlyn.

Products offered under the new collection include five limited edition shades of Fenty’s existing “Gloss Bomb Universal Lip Luminizer.” The new shades are “Kaboom,” “Rebel Rais’r,” “Risky Rulin,'” “Rogue On Riche$,” and “Morphic Melt,” and range from shimmery gold to hot fuchsia.

The line also includes products like a cobalt blue mascara, a gold highlighter, and a gold liquid eyeliner.

“I’ve always been inspired by powerful women and storytelling, and Arcane really brings that to life,” Priscilla Ono, a makeup artist from Fenty Beauty, said of the collaboration in a video released by the makeup brand last week.

“In collaboration with Arcane, I wanted to capture the essence of its characters through makeup,” she added.

In the promotional video, Ono and Riot Games’ creative producer Kiahna Manker further discussed how Fenty-style designs made it into the season’s art.

The duo talked about how Vi, one of the series’ core characters, had a distinct makeup design that artists incorporated into its art boards.

The “Arcane” vault retails for $250. It is set to launch on November 2, according to Fenty Beauty’s Instagram post.

This is not Rihanna’s first foray into the world of gaming. In 2023, she collaborated with Roblox, an online gaming platform, to allow players to make their own “Gloss Bomb” lip gloss.

While the Roblox collaboration was virtual, Rihanna later released a physical product in June — the limited edition lip gloss shade, “Major Flex.”

Netflix has also collaborated on other projects for some of its hit shows, like its partnership in May with cosmetics company Lush for its hit period romance series “Bridgerton.”

The first season of “Arcane,” released in 2021, topped Netflix’s charts as the No. 1 English-language series globally from November 15 to November 21, with viewers watching 38.4 million hours of the show that week, according to the streamer.

The second season is set to drop in three parts on November 9, 16, and 23.

“Arcane” is but one of Netflix’s recent gaming-related content offerings. In 2022, the platform released a live-action show based on the hit game franchise Resident Evil. It’s also invested in animated shows, like the 2023 breakout show “Blue Eye Samurai.”

Outside of Netflix, gaming is solidly in the spotlight — and the nerdworld business is thriving. “League of Legends,” the game on which “Arcane” is based, is in the final stages of its 2024 World Championship.

The “League” matches have been held in two European cities so far, to sold-out arenas. On Sunday, two heavyweight Korean teams, T1 and Gen.G, faced off in Paris at the Adidas Arena in Paris, and T1 came out on top.

T1 will now head to London’s O2 Arena in Wembley for the Worlds 2024 final, versus China’s BiliBili Gaming.

In another corner of nerdworld, animated series based on games are also topping the charts.

Critical Role, a US company known for its long-running “Dungeons & Dragons” campaigns and sold-out arena shows, just released the third season of its Amazon-backed animation, “The Legend of Vox Machina.” And Amazon is doubling down on its nerdworld bet, too, greenlighting a fourth season of the show for Prime Video.

Representatives for Netflix, Riot Games, and Fenty Beauty didn’t respond to requests for comment from Business Insider, sent outside business hours.