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Walmart unveils plans for Black Friday 2024: Here’s when customers can expect deals

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Walmart unveils plans for Black Friday 2024: Here’s when customers can expect deals

Walmart is preparing for Black Friday and Cyber Monday this year by offering three separate sales events, the company announced Monday.

The first even begins online Monday, Nov. 11 at 12 p.m. ET exclusively for paid Walmart+ members, and 5 p.m. ET for all customers. The event also begins in stores Friday, Nov. 15 at 6 a.m. local time.

Deals for the second event begin online Monday, Nov. 25 at 12 p.m. ET exclusively for paid Walmart+ members, 5 p.m. ET for all customers and in stores Friday, Nov. 29 (Black Friday) at 6 a.m. local time. Finally, the third event begins on Sunday, Dec. 1 at 5 p.m. ET exclusively for paid Walmart+ members and 8 p.m. ET for all customers on Walmart.com and the Walmart app.

According to the company, the deals will offer savings on toys, tech, home, fashion, décor and more.

“We know customers are shopping for the holidays, and Walmart’s ‘Black Friday Deals’ events are a one stop shop for incredible savings on a wide assortment of the most-wanted items,” said Latriece Watkins, executive vice president and chief merchandising officer, Walmart U.S, in a news release.

Company also offering half-price Walmart+ membership, expands delivery hours

In addition to the deals, Walmart is also offering a one-year annual Walmart+ membership for $49.

This half-priced offer is valid until Dec. 2, and according to the company will allow customers to “enjoy a full year of benefits such as free delivery on millions of items, exclusive savings on dining, fuel and travel, free video streaming and more.”

Walmart also announced its “Early Morning” delivery will begin at 6 a.m. and Express Delivery will be available in as soon as 30 minutes.

Walmart expands use of artificial intelligence in online shopping experience

The retailer also said in the news release it will continue to expand the beta test of its gen AI-powered shopping assistant.

According to Walmart, the function “enables customers to discover, evaluate and decide on the best product for their unique needs” by responding to customers in “natural, free-flowing conversations, thereby enhancing their shopping experience.”

The company said it is “leveraging AI and gen AI to offer a more personalized Walmart.com, specifically predicting the type of holiday-related content that customers want to see during deal events and throughout the entire season.”

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.

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