Apple Intelligence usefulness will ‘sneak up on us’: Analyst

Apple (AAPL) is set to report fiscal fourth quarter earnings on Thursday, October 31, amidst a busy week of tech announcements. The iPhone maker launched its Apple Intelligence features on Monday through its iOS 18.1 software update

Investors are looking to see if the newly revealed Apple Intelligence will have a noticeable impact for the tech company. TECHnalysis Research president and chief analyst Bob O’Donnell joins Asking for a Trend to discuss.

“As of today, it’s Apple semi-Intelligence because we’re not quite totally there yet,” he explains. Despite rolling out features like Genmoji and text-writing capabilities, the company faces the same challenge as its competitors: “convincing consumers that this AI stuff matters.”

“Apple’s going to really have to convince consumers that there is value in this capability, and it’s going to take a long time,” O’Donnell states. He doesn’t anticipate seeing a significant AI impact in the company’s upcoming earnings report. However, he believes that over the long term, these AI features will enhance the usability of Apple devices, and it will “kind of sneak up on us.”

Watch the video above to hear what O’Donnell says about Big Tech’s capital expenditures on artificial intelligence.

To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here.

This post was written by Angel Smith