Fashion veteran joins Draper James as CEO; to lead store expansion

Yoo joins Draper Jones following a tenure as president of fashion brand Adam Lippes, which she held from September 2020 to March 2024.

The lifestyle apparel brand founded by actress Reese Witherspoon has a new chief executive.

Draper James has named Jeannie Yoo as its CEO, effective Oct. 15. The fashion veteran will lead the brand “into its next chapter,” focusing on growth across direct-to-consumer channels, category diversification and global scaling.

Yoo joins Draper Jones following a tenure as president of fashion brand Adam Lippes, which she held from September 2020 to March 2024. Yoo spent more than six years total at the company, and held roles including VP and senior VP of sales, marketing & business development.

Before joining Adam Lippes, Yoo spent nearly five years at Coach in multiple roles, including director of global/North America e-commerce, and four years at Michael Kors.

With Yoo at the helm, Draper James says it plans to accelerate its reach with new store openings, including a flagship location in Charleston, S.C., and international retail extension within markets such as Mexico, Australia and Europe. Draper James currently operates a flagship store in Nashville, as well as the brick-and-mortar locations in Lexington, Ky. and Nashville International Airport.

[READ MORE: Reese Witherspoon-founded Draper James streamlines fulfillment]