Bedrock Announces Plans for New ‘Shared Reality,’ Live Sports and Entertainment Venue at Cadillac Square – The Michigan Chronicle

What could follow the record-breaking crowd for the NFL Draft at Bedrock’s 1.5-million-square-foot Cadillac Square space in downtown Detroit? Their answer is a state-of-the-art sports and entertainment concept.

After years of delayed and altered plans for the prime downtown site, Bedrock announced that Cosm – a leading immersive technology, media, and entertainment company – will bring its revolutionary Shared Reality live sports and entertainment concept to downtown Detroit’s Development at Cadillac Square.

Since COVID struck, the site has played home to seasonal pop-up activations, including a drive-in movie theater during the fall and winter, and during summers, the Monroe Street Midway, inclusive of a roller-skating rink, basketball courts, and an arcade.

More than offering fans a front row seat to live sports and entertainment events taking place across the globe, the Cosm experience will “bridge the virtual and physical worlds by merging state-of-the-art visuals with the energy of the crowd, and premium hospitality and food and beverage service,” Bedrock said in a statement.

Cosm Detroit is complemented by Bedrock’s plans on the site for a multi-level market hall that will feature a selection of sit-down and fast-casual dining options, further enhancing the lifestyle amenity offerings in the downtown core.

“Cosm is the future of sports and entertainment, putting people in the front row of the world’s biggest events. This was a transformative technology and experience that we knew we had to bring to Detroit, and we can’t wait for everyone to experience it firsthand,” said Dan Gilbert, Chairman and Founder, Bedrock. “As just the fourth location in the world, Cosm Detroit will be the anchor of our Development at Cadillac Square, and a magnet to bring people to downtown to experience the energy and vibrance in our city.”

Since opening its first two locations in Los Angeles and Dallas and revealing plans for a third venue in Atlanta, Cosm has ushered in a new way for fans to uniquely experience live sports, immersive art, and experiential entertainment, ideally suited for downtown Detroit.

“I can’t think of a better place for our fourth venue,” said Jeb Terry, Cosm’s President and CEO. “Detroit embodies the right mix of sports fandom, enterprising spirit and energy; and we are honored to be part of the downtown revitalization that Dan Gilbert and his team are driving. Cosm Detroit will be the always-on heartbeat of downtown, offering unparalleled sports and entertainment experiences for Detroiters to share together; honoring the great history of the city while celebrating Detroit today and its incredibly bright future.”

Detroit architecture firm Rossetti will design Cosm Detroit, expanding on Cosm’s foundational and innovative elements, while also incorporating characteristics that embrace Detroit’s cultural legacy.

Cosm Detroit will feature:

• A 26.6-meter 12K+ LED dome and Shared Reality technology, which merges the virtual and physical worlds with state-of-the-art visuals and the energy of the crowd.
• An evolving slate of sports and entertainment programming through official partnerships with the NBA, UFC, TNT Sports, NBC Sports, ESPN, FOX Sports, and the NFL.
• Experiential content such as Cosm’s Shared Reality production of Cirque du Soleil’s “O” and immersive art experiences from members of the Cosm Studios Creator Program, including award-winning new media artist Nancy Baker Cahill, filmmaker, director, and co-founder of Planetary Collective Guy Reid, acclaimed composer and new media artist Ricardo Romaneiro, as well as a newly announced film titled “Inside Pop Art” which envelopes guests in famous works from Roy Lichtenstein, Jean-Michel Basquiat, Keith Haring, and more.
• Elevated hospitality and service, including gastropub-style fare, craft cocktails, and a curated beer selection.

“A pioneer in the immersive sports, art, and entertainment industry, Cosm has the ability to draw thousands of enthusiasts to downtown on a regular basis,” said Kofi Bonner, Chief Executive Officer of Bedrock. “With innovation and experience at the forefront, the addition of Cosm Detroit amplifies the collaborative efforts to revive the historic Paradise Valley entertainment district.”

Details regarding Cosm Detroit, its opening and schedule of events will be available soon. For additional information on Cosm, visit cosm.com.

Bedrock is set to break ground on its 1.5-million-square-foot development at Cadillac Square in 2025.

About Post Author