Refreshed Expressive Fashion Brands

The Cheap Monday Relaunch brings fresh new design cues to the table without disrupting the original aesthetics of the brand first born in 2004. It maintains a punk edgy energy with a strong urge to evoke individuality and self-expression. The brand graduates wearers to the next stage in their lives as a coming-of-age imprint, boasting the firey spirit of youth culture and encouraging them to create their path and push creative boundaries.

The diverse collection is full of ‘antihero’ looks with a wide range of silhouettes, from slouched shapes to dramatic structures or stretchy skinny jeans to bootcut denim. Design Lead at Cheap Monday, Alice Shulman states “Cheap Monday is a rush of restlessness, speed, and compulsion. Our design is pretty much a blend of contradictions, a multitude of personalities. Don’t let any single aspect define you; create your own multi-core.”

Image Credit: Cheap Monday