How Disney’s Use of AI/AR Impacts the Entertainment Sector

Jamie brings a wealth of experience to the role, having led the development of Disney’s application for the Apple Vision Pro, a state-of-the-art mixed reality device.

The Office of Technology Enablement will also operate under the direct supervision of Alan Bergman, Co-Chairman of Disney Entertainment.

Initially launching with a core leadership team, the group is projected to expand to approximately 100 employees.

While it won’t centralise all of Disney’s technology projects, the unit will play a crucial role in ensuring that various technological initiatives across the company align with its overarching strategic objectives.

As the lines between technology and entertainment continue to blur, Disney’s initiative may well set a precedent for other media companies to follow.

The coming years will likely see an acceleration of technological integration across the entertainment landscape, potentially leading to new forms of immersive storytelling and interactive experiences that we can scarcely imagine today.

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