There’s an elephant in the room when it comes to travel. Actually, it’s on the plane. It’s us travelers.
Flight emissions are bigger than anything we can do on the ground to offset them by not driving, eating local, turning off the lights, going vegan, recycling… ANYTHING. And most offsetting schemes are just that… schemes.
But maybe destinations can take up the slack with some smart initiatives until the airlines industry figures out how to build a carbon-neutral plane. In fact, Barcelona is taking such a step right now.
Interview with Australian destination marketer CEO Rodney Payne (Destination Think!) who has now refocused his efforts to help destinations find more sustainable solutions.
