Fashion Forward: How McDonald’s Change Of Fashion Designers Are Changing the Game With Creativity At AFROTECH™ – AfroTech

Black culture has long been a driving force in shaping fashion, yet that influence is not fully represented in the industry’s creative leadership. According to data from Zippia.com, only 7.3% of American fashion designers are Black. McDonald’s Change of Fashion program is committed to addressing this disparity and helping to elevate Black talent within the fashion industry. By working with five rising fashion designers, matched with five Black industry experts, the Change of Fashion program includes a year-long mentorship filled with access to valuable resources, education, and national exposure to industry experts, including the launch of a capsule collection. 

As we gear up for the 2024 AFROTECH™ Conference, blending style with purpose is more relevant than ever. Whether you’re into innovative streetwear or eco-conscious resort attire, the McDonald’s Change of Fashion designers are revolutionizing the game and helping people stand out, speak up, and show up as their most authentic selves. 

Nia Thomas (Nia Thomas), Heart Roberts (Heartthrob), Durrell Dupard (Freddie Estelle), Larissa Muehleder (Muehleder), and Shareef Mosby (Victim15) are more than just designers. They are fashion Black-tivists who follow their outward expression of personal style and use their platform to make tangible change in the world.

With their individual takes, each designer shows why fashion never actually fits in a box. Much of this work is being made evident at the intersection of fashion and technology, and people will hear more about the “how” of it all during their AFROTECH™ “Designing for the Future of Fashion” panel discussion.

“The intersection of style, fashion, and technology is a dynamic and evolving relationship that influences how we express ourselves, consume products, and interact with the world. Technology has transformed the way we shop for clothes,” Thomas explained. 

Her namesake brand features limited-edition garments and original jewelry inspired by self-discovery, sustainability and her global travels. Now, her brand has evolved into a luxe lifestyle label offering handcrafted pieces.

Wearable tech like smartwatches, smart glasses, and even headphones are now everyday fashion staples, adding a sleek edge to any outfit. As tech continues to evolve, there will be even more crossover between technology and fashion, with accessories—and maybe even full outfits—designed to be as practical as they are stylish.

“More high fashion brands are incorporating technology into their atelier. With brands like Coperni making spray-on dresses and silicone handbags, fashion will continue to dive more into science and technology and create major fashion-forward pieces,” Roberts said.

Heartthrob meets at that interaction, and Roberts ensures sustainability intertwines seamlessly with high fashion, forging a path toward a more conscious and stylish future.

Larissa Muehleder and her namesake brand have a similar sentiment.

“Technology is really shaking things up in the fashion world, making it way more inclusive,” she explained. 

Muehleder continued describing her approach to innovative fashion practices: “Our designs are voluminous to ensure that the piece moves freely with your body. It’s important to me as a designer to create pieces you want to wear repeatedly. How many times have you bought something you love but it’s a pain to wear? Our clothes are soft and stretchy, and most pieces are free-flowing, so you always have a perfect fit and never feel constricted.”

How can a person make this practical? How can you “put that stuff on?” The easy answer is whenever and however you want. However, AFROTECH™ Conference offers the best opportunity to make fashion a statement piece while still leaning toward the event’s theme: think corporate baddie meets tech exec.

“I think for AFROTECH™, we’ll see a lot of colors, pieces, and trends, such as soft earth tones, crochet garments, and wide-leg pants,” Durrell Dupard predicted. “Blending creativity with professionalism means keeping the base of your style the norm for a professional tech work environment, but have fun with your accessories. Whether it’s cuff links, a cool tie, gloves, hats, etc.”

Attendees can use fashion to show off their personal brand and identity by rocking culture-inspired looks or standout colors – an approach Dupard takes in his designs. He believes fashion goes beyond the fabric. It is also evident in bold hairstyles, statement accessories, and a stylish bag or tote, which are vital to complete the vibe. Tech professionals can stay chic while looking professional by playing with proportions and adding subtle details or pops of color. Nia Thomas offers people the option of “a classic black suit with a fun red sock and black loafers—just enough to keep things interesting without being too bold.”

This concept speaks to Mosby and Victim15. He integrates creativity into everyday fashion, drawing inspiration from personal struggles and a tough upbringing. His brand transforms traditional, utilitarian fabrics and designs into modern, urban-chic outfits set against artistic backdrops.

“Go for pieces that layer well—like a blazer over a sharp top that works for both panels and parties. Switch out accessories from day to night and opt for versatile shoes. Darker color palettes and statement pieces can make transitioning from day events to night fun easy,” Mosby stated.

Nia Thomas and Heart Roberts will be on the AFROTECH™ stage, dropping gems about their incredible work and helping attendees gather tools to create their own fashion houses.

Grab your tickets to AFROTECH™ now and let the McDonald’s Change of Fashion designers guide you on and off the runway.

To keep up with all of the designers’ journeys, follow them on Instagram at @wearegolden, and visit www.changeoffashion.com to learn more.