Fitness On Demand Expands Pilates and Strength Offerings Through Partnership with Corefirst

New collaboration introduces flexible, resistance-based Pilates and strength workouts to digital fitness platforms, expanding options for diverse fitness levels and settings

Fitness On Demand has partnered with Corefirst to integrate new Pilates and strength training content into its digital platform. This partnership adds Corefirst’s progression-based workouts to Fitness On Demand’s existing Group Studio and Flex App offerings, aiming to broaden access to Pilates and resistance-based training.

Corefirst, known for its resistance-focused fitness equipment and instructional approach, will provide workouts designed to engage users’ core and build strength. These classes will now be available across Fitness On Demand’s digital network, allowing users to participate at home, in gyms, or remotely.

The programs offerings include one with 30-year Pilates industry veteran and top-tier instructor John Garey, who blends traditional Pilates with athleticism in his unique approach.

The collaboration addresses barriers in Pilates participation, a challenge Corefirst CEO Jeff Huling attributes to cost, inconvenience and perceived difficulty. Corefirst’s patented equipment and programming focus on inclusivity, catering to a wide range of ages and fitness levels.

“Despite being a proven movement modality for over a century, fewer than 10% of people in the U.S. practice Pilates,” said Huling. “We aim to change that by making Pilates more accessible and engaging.”

Fitness On Demand CEO Andy Peat highlighted the benefits for facility operators looking to expand their digital offerings while managing costs. “Pilates and resistance training are essential in today’s fitness landscape, yet traditional methods can be hard to access. This partnership allows us to make these practices more widely available, benefiting both users and operators,” Peat said.

The partnership enables gyms, studios, hotels, and residential communities to enhance their fitness options, providing users with flexible, expert-led Pilates and strength classes through Fitness On Demand’s app-based platform.