Amazon debuts Temu competiting shopping site Haul

Amazon has launched a mobile-only shopping site, called Amazon Haul, offering products priced at $20 or less.

The beta site launched today in the Amazon Shopping app. The storefront, clearly a competitor to Chinese marketplace Temu, offers products from electronics to fashion to lifestyle, according to an Amazon blog.

Most items cost less than $10.

“Amazon has always worked to provide customers with the widest possible selection, low prices and a convenient shopping experience, and we offer more than 300 million products across more than 35 product categories. This wide selection is made possible by our selling partners around the world who offer hundreds of millions of items in our store,” stated the blog news.

The products are backed by Amazon’s A-to-Z Guarantee. The omnichannel leader expects to refine and tweak the mobile-only storefront experience.

“It’s early days for this experience, and we’ll continue to listen to customers as we refine and expand it in the weeks and months to come,” Dharmesh Mehta, vice president of Worldwide Selling Partner Services at Amazon, said in the blog.

Initial reports about the online discount store site popped up in June after Amazon held a close door event for Chinese sellers and presented plans for an online store offering low-cost items and on the heels of a report indicating Chinese marketplaces are grabbing greater U.S. consumer traction.

In 2020 Amazon launched a high-end fashion and beauty shopping experience via its app and it’s by available invitation-only to U.S.-based Prime members.