Bristol Studio and New Era are joining forces to celebrate the NBA.
The basketball lifestyle brand and sports apparel company, respectively, are co-creating seven distinct fashion and accessories collections celebrating the NBA’s Los Angeles Lakers, Boston Celtics, Chicago Bulls, San Antonio Spurs, Golden State Warriors, Miami Heat and New York Knicks.
“Whether or not you’ve ever touched a basketball, a dynasty’s legacy becomes intertwined with your own, shaping how you see the world and move through it,” said Bristol Studio founders Maasai Ephriam and Jake Fenster. “It’s a spirit that lingers, reminding us that greatness isn’t just something you witness — it’s something you carry with you in your day-to-day life.”
Each collection includes Bristol Studio’s signature hem shorts, vintage-inspired hoodies, windbreaker pants, T-shirts and New Era’s 9Forty A-Frame Snapback. The styles leverage the NBA team logos and colors.
Styles from Bristol Studio and New Era’s collection.
Courtesy of Bristol Studio
“At the intersection of sports and culture is an opportunity for inspiration that drives creative expression,” said Mark Maidment, senior vice president of brand at New Era Cap. “This collaboration with Bristol Studio, the NBA and New Era brings to life, in a unique way, our core values of authenticity, storytelling and human connection by celebrating the wide-reaching impact of these seven iconic franchises.”
Bristol Studios and New Era’s collaboration will be available on Monday at both brands’ websites and at New Era retailers and NBA stores. Prices range from $45 to $150.
The collaboration is New Era’s latest initiative in the sports world. Earlier this year, the company acquired Boston-based sports lifestyle brand ’47 and signed a new merchandise deal with all 32 NHL teams.
