6 customer-loved gifts to kickstart your holiday shopping — plus, exclusive discounts

It’s officially the best time of the year! The holidays are quickly approaching, and if you’re anything like us, you are already adding to your wish lists. But if you’re still unsure what to gift them (or treat yourself with!), we rounded up some Amazon customer favorites ahead of the festivities.

Showcasing these finds is TODAY contributor Chassie Post, who stopped by Studio 1A to reveal what customers are shopping for this holiday season. From TikTok beauty buys to cozy knits, there’s a little bit of everything below for family, friends and loved ones on your list.

To help make your holiday shopping even easier, we included a few Shop TODAY-exclusive discounts for viewers to take advantage of right now, along with some early deals that you won’t want to miss before Amazon’s major Black Friday sales, which will take place on Nov. 21 and end on Cyber Monday, Dec. 2.

Keep reading to discover your next gifting opportunity.

Ornament Anchor Ornament Hooks

Keep your most silly and sentimental ornaments secure this season with these hooks from Ornament Anchor. Unlike standard ornament hooks, the product uses an adjustable fastener to effectively hold decor up to 10 pounds.

Pruvansay LED Christmas Light Phone Charger

The festivity doesn’t just stop at home decor. Show your holiday spirit with this cheerful LED phone charger. It lights up once it is plugged into a device, and will surely make a great early or last-minute gift. This one is best for select Apple products, but for an option that works with USB-C plug ins (think Samsung devices!), you can shop this KBC Christmas Lights Charger instead.

Wavytalk Pro Thermal Brush

You might’ve seen WavyTalk’s Thermal Brush on your TikTok ‘For You’ page since it’s gone viral — and we can confirm, it makes for a great gift. It seems nearly everyone is familiar with all the brush has to offer: A salon-worthy blowout in just 10 minutes. You might want to grab it while it is still available.

Better yet, TODAY viewers can receive a total of 26% off the thermal brush when using code WTxToday15.

Laneige Midnight Minis Lip Sleeping Masks Set

We’ve featured the Laneige Lip Sleep Sleeping Mask multiple times on the show before — and for a good reason. We love it, you love it and Amazon customers love it, too. It’s no wonder they’re one of the hottest gifts this season (and every year). This kit, in particular, lets you try every scent and flavor. From berry-flavored to mango, this set includes five different options and has over 47,000 reviews on Amazon.

Pavoi 14K White Gold Plated Cubic Zirconia Initial Necklace

Gift them something a little personal with this sparkling initial necklace. Available in all letters and in metals rose gold, yellow gold and white gold, this is a great way for them to wear their or someone special’s initial.

And for a limited time, you can receive 20% off the necklace with code 20TODAYPAVOI.

Anrabess Women’s Long Sleeve Shirt

Bundle up in this stylish knit from Anrabess. We love that it comes in 21 (yes, really!) colors to choose from. And considering the price, we might just pick it up multiple shades ourselves.

Plus, TODAY viewers can enjoy 20% off when using code TODAYANRA20.

Amazon Essentials Men’s Easy to Read Strap Watch

If you’re unsure what to gift the man in your life, take a peek at this Amazon Essentials watch. It has a timeless and matte design that will equally suit casual and office attire.

Glocusent Neck Book Light

Gift the avid reader in your life this handy LED neck reading light, which one Shop TODAY writer swears by. Since the tool has multiple light settings and modes for them to play around with, they’ll never skip a word (or be able to put their book down!) no matter where they are.

Amazon Fire TV Stick 4K with AI-powered Fire TV Search

Treat yourself this holiday by upgrading the way you watch your favorite shows with Amazon’s Fire TV stick. It gives you multiple streaming options, an enhanced cinematic experience, among other perks, including smart searching with Alexa.

Prepd Cheat Sheets Original Silicone Sheet Pan Dividers

These silicone pan dividers help you cook multiple meals on one pan for better organization. They’re also non-stick and dishwasher-friendly, according to the brand.

Keurig K-Mini Single Serve Coffee Maker

Keurig’s K-Mini is less than five-inches, promising to fit perfectly in small spaces, including apartments. It might be tiny, but the coffee maker promises to brew a single cup of coffee between sizes six to 12 ounces in just minutes.

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