AI & The Fashion Industry: What Is Next For Your Company? (Video)

Across the fashion and retail markets, artificial intelligence
(AI) is revolutionizing design, marketing, and customer engagement.
The legal implications surrounding intellectual property (IP)
issues and the unchartered regulatory landscape puts companies at a
crossroads.

At last month’s AFS Fashion Insiders Executives Forum, our
panel of industry insiders pulled back the curtain on how companies
are navigating this new terrain and emphasized the transformative
impact AI will have on the fashion industry.

Highlights include:

• AI is revolutionizing fashion design by predicting trends and
  significantly reducing design time and costs through generative
  AI.




• Nike is developing proprietary large language models for
  tailored designs, enhancing customer engagement through
  personalized marketing.




• Legal risks include copyright and IP infringement issues,
  necessitating caution with AI-generated content rights.




• In-house AI tools require careful evaluation and policies to
  ensure compliance with increasing disclosure requirements in the
  regulatory landscape.




• Virtual influencers offer cost savings but come with legal
  risks, emphasizing the importance of compliance with AI regulations
  for businesses.

For questions on how your brand can take advantage of the
opportunity AI presents, contact Chairman Anthony V. Lupo, AI,
Metaverse & Blockchain Practice Co-Leader Dan Jasnow, or
Associate Felicia A. Xu.

https://www.youtube.com/watch?v=qLmloM7HLJMself

ArentFox Schiff is the premier US law firm representing fashion
and design houses, apparel manufacturers and retailers, and luxury
goods companies. Our team advises fashion and design houses,
apparel manufacturers and retailers, and luxury goods companies. We
routinely act as outside general counsel and regulatory and retail
counsel for a number of well-known designer brands.

The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.