In this episode of WWD Voices, Coco Rocha, a legendary name in the modeling world, chats with WWD executive editor Arthur Zaczkiewicz to discuss her 20-year career. Rocha discussed her current ventures, shared her thoughts on the evolving fashion industry and gave an update on her advocacy work with young models.
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Rocha said while she is celebrating two decades in modeling, her focus has shifted beyond just gracing runways. She runs her own model camp, “Coco Rocha Model Camp,” where she trains and mentors aspiring models. While still actively modeling, she highlighted her recent collaboration with Moet & Chandon, expressing her preference for working with brands that share her values.
Photo by Jeanie Stehr
Rocha offered a critique of the current fast-paced, trend-chasing nature of the fashion industry, and reminisced about the days when designers had a “singular vision” and created thoughtful presentations. She emphasized the importance of “meaningful activations” and artistic expression over fleeting trends. Rocha also discussed the homogenization of fashion, lamenting the loss of individual creative visions from designers and photographers. She advocates for a return to bold, unique perspectives and encourages models to embrace their own individuality.
Photo by Jeanie Stehr
