Dwayne Johnson Elevates Holiday Fashion with Brioni at ‘Red One’ Premiere

At the premiere of Amazon MGM’s Red One, the most expensive holiday film to date, Dwayne Johnson stood out for his departure from the typical cozy sweaters, opting instead for a sophisticated display of power dressing. With a massive $250 million budget, Red One blends high-octane action with holiday cheer, a combination that mirrors the star-studded premiere’s mix of glamorous and accessible style. This strategic approach prioritizes Prime Video subscriptions over box office returns, signaling a shift in how holiday films are marketed and consumed.

At the premiere, Johnson made a striking statement in a burgundy cashmere quarter-zip sweater by luxury Italian House Brioni. Paired with sleek pleated and pinstriped PAIGE trousers, the ensemble was an unexpected yet refined take on corporate power dressing for the festive season. This bold look hits the perfect holiday note, as seen in the photo below, where the action star exudes sophistication amidst the festive cheer.

Meanwhile, Chris Evans’ new shaggy beard and relaxed outfit featuring a denim jacket and velvet cargo pants, offers a cool counterpoint to Johnson’s sharply tailored ensemble.

While Johnson’s bold fashion statement turned heads at the premiere, the film’s venture into the streaming wars is also noteworthy for blending a massive budget with a holiday action-comedy narrative. In the holiday film, Johnson plays the head of North Pole security who teams up with a hacker (Evans) to rescue Santa from kidnappers. Despite a modest $34 million opening weekend, Red One’s $250 million budget and blend of action-comedy reflect Amazon MGM’s strategy to prioritize Prime Video subscriptions over traditional box office returns.

This balance was reflected in the premiere’s styling, which blended traditional Hollywood glamour with accessible luxury. Johnson’s outfit, in particular, embodied the evolution of holiday fashion. No longer relegated to kitschy novelty, festive dressing can now be both festive and refined, resonating with a broader, more discerning audience. It could also be seen as a reflection of the film’s balance between action-packed adventure and holiday cheer, merging the two worlds with elegance and style.

As Red One gains traction as a streaming holiday staple, Johnson’s sophisticated approach to holiday fashion could set a new benchmark for seasonal celebrity style. His refined holiday ensemble challenges the traditional notion of holiday dressing, proving that star power, sophistication, and festive fashion can coexist.