Win10 users treated to more full-screen ads for Windows 11

Microsoft is encouraging Windows 10 users to move to Windows 11 with more full-screen ads in the doomed operating system that urge users to buy a new Windows 11 PC.

Microsoft has been running a campaign for a few months now, which shows full-screen warnings that Windows 10 will shortly be dropping out of support, so how about that upgrade to Windows 11? It appears that the company has widened the campaign to urge Windows 10 users to actually purchase that Windows 11 PC, judging by social media posts that have cropped up in recent days.

There is now less than a year before support ends for Windows 10 – Microsoft makes it clear that the plug will be pulled on the venerable operating system on October 14, 2025, in its advertisements. However, Windows 11 still has some way to go before surpassing its predecessor’s market share. There are many reasons for this, the main one being Microsoft’s intransigence around the hardware requirements for Windows 11. Others include users not taking to the new operating system or not seeing any real benefit to upgrading, particularly since there is likely a hardware cost involved.

While Microsoft’s ads extol the virtues of buying a new Copilot+ PC or the joys of Windows 11, they do not mention the fact that customers can keep the security updates flowing via the Extended Security Update (ESU) program. Nor do they go into the consequences of sticking with Windows 10 past October 14, 2025. Other than a halt to updates (although some editions of Windows 10 will continue to receive security updates) nothing will happen. PC’s won’t spontaneously shut down. They will simply stop being updated.

Getting a Copilot+ PC is an expensive option, and regardless of Microsoft’s unwanted ads filling their screens, customers will not be keen to drop cash on new hardware that lacks a killer app for its AI addons. Particularly when their current device works perfectly well if it was not for a seemingly arbitrary decision by Microsoft to render it obsolete in 2025. ®