Style Edit: How Brunello Cucinelli SS25 blends Riviera charm with desert allure

The brand’s spring/summer 2025 collection is a poignant extension of these ideals, while also showcasing the commitment to excellence and craftsmanship that have made the maison among the most desirable names in the industry.

Everyday dressing is elevated to a minimalist, refined aesthetic. Timeless classics such as blazers, skirts and trousers are accented with new forms and functions, while matching sets combine the masculine and the exotic. Knitwear sees soft geometries and weightless volumes come to life with craquelé-effect embroidery and exquisite macramé. Fluid metallic textures and handcrafted details such as raw sparkling fringes appear on clothes, while shoes and bags showcase the brand’s unique craftsmanship.

The colour palette exudes nautical flair, featuring vibrant touches of red, Oxford blue and navy that evoke the Riviera, while animal prints introduce an exotic twist. New neutrals such as tobacco and dark brown are refreshing additions.