Caroline and Co. has the deals — and the fashion advice — you need this holiday shopping season

BUCKHANNON – The season of sweaters continues at Caroline and Co. Boutique during the biggest shopping weekend of the year.

Lisa Karickhoff, director of e-commerce and marketing at Caroline and Co. Boutique, said the store’s Black Friday hours are 8 a.m. to 5 p.m. All sales will also be online starting at 8 a.m. Friday.

Staff members will also go live today, Wednesday, Nov. 27, at 7 p.m. to unveil all the doorbuster items available during Black Friday and Small Business Saturday. Small Business Saturday hours are 10 a.m. to 5 p.m. 

“Customers can receive 65% off one full-priced item for the first five customers and 50% off one full-priced item for the next 10 customers on Black Friday,” Karickhoff said. “There will be 20-plus doorbuster items at a majorly discounted price, free socks with loungewear, BOGO free sale rack, free gifts and more!”

Some of the deals that will continue for Small Business Saturday include doorbusters, free socks with loungewear, buy-one-get-one-free sales and a free gift with every purchase. 

“We’re loving the sweater and satin skirt combos right now, along with basic layering pieces, such as basic tops, vests and jackets that can be styled multiple ways,” Karickhoff said.

Owner of Caroline and Co. Jennifer Fluke said Black Friday is one of the most important days of the year for the boutique.

“Black Friday and the holiday season are incredibly important for businesses like ours,” Fluke said. “These sales events not only drive significant revenue, but they also serve as vital opportunities to connect with our customers and showcase our products. Our Black Friday event marks the beginning of the holiday shopping season, and many consumers are looking for deals, so we strive to offer promotions that attract both new and returning customers.”

Fluke said the sales enable increased interaction between staff and customers.

“These sales allow us to engage with our customers in a meaningful way, and we often see an increase in foot traffic and online visits, which gives us the chance to build relationships and enhance customer loyalty,” she said. “We enjoy creating experiences for our customers, whether through in-store events, special promotions or online engagement.”

The boutique is offering new stocking stuffers and present-ready pajama sets, with a free pair of socks.

“We’re excited to share some of our new items that we believe our customers will love; this season, we’re introducing so many new stocking stuffers this season,” Fluke said. “Another highlight is our pajama sets that include a free pair of socks. These sets are wrapped up with a custom bow and tag, so they are ready to go under the tree.

“And as mentioned, we also have so many doorbuster items from basics, statements and easy layering pieces that are such a great deal, we encourage everyone to check out all our sales this holiday season,” she added.

Other important dates at Caroline and Co. Boutique include Dec. 2, Cyber Monday, so stay home and score the best deals on shopcarolineandco.com. Free in-store pickup is available for locals or purchases can be shipped straight to your front door. 

Mark your calendars for these additional dates:

Dec. 14 – Shop ‘Til You Drop Event! (Storewide sales, doorbusters, free gifts & more) 

Dec. 21 – Last weekend to shop before Christmas! (More sales + permanent jewelry party with Sparks Fly WV!)