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Increasing Digitization in Sports Tourism with Increasing Promotional Activities is expected to boost the New Zealand Sports Tourism | Future Market Insights, Inc.

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Increasing Digitization in Sports Tourism with Increasing Promotional Activities is expected to boost the New Zealand Sports Tourism | Future Market Insights, Inc.

New Zealand sports tourism market is following various promotional activities such as direct marketing, sales, and discounts, offering free giveaways, hosting an event, and many other activities to promote their services in order to increase value for customers and increase sales leading to New Zealand sports tourism market growth.

NEWARK, DE / ACCESSWIRE / November 28, 2024 / According to a Future Market Insights (FMI) report, the New Zealand sports tourism market is on a trajectory of remarkable growth, with industry valuation set to reach USD 18,825.3 Million in 2024. According to the latest report, the market is projected to achieve a valuation of USD 42,529.2 Million by 2034, growing at a robust compound annual growth rate (CAGR) of 8.5% from 2024 to 2034. With an annual revenue target of USD 17,511.4 Million in 2023 and a year-over-year (Y-o-Y) growth rate of 7.5% in 2024, New Zealand’s sports tourism sector is poised to make significant strides, contributing approximately 3% to 7% of the global sports tourism market.

Domestic tourism has played a pivotal role in New Zealand’s recovery, as more Kiwis embraced sports and outdoor activities within their own borders. Despite the global challenges brought on by the pandemic, New Zealand retained its status as a premier destination for sports tourism, underscoring its resilience and enduring appeal.

Looking ahead, the New Zealand sports tourism market size is projected to expand at a robust annual growth rate of 8.5% throughout the forecast period. This growth is being fueled by the country’s successful hosting of marquee events such as the America’s Cup and the Rugby World Cup, as well as increasing interest in adventure sports and specialized athletic experiences.

New Zealand’s well-developed infrastructure, commitment to sustainability, and wide range of sporting opportunities are key factors in attracting international visitors, particularly from major markets like Australia, the United States, and the United Kingdom. The ongoing enhancement of regional sports hubs and the expansion of event-related facilities will further cement New Zealand’s reputation as a leading global destination for sports tourism over the next decade.

Key Factors Driving the New Zealand Sports Tourism Market:

  • Natural Sports Infrastructure: New Zealand’s stunning landscapes, ranging from rugged mountains to pristine coastlines, provide an unparalleled natural playground for sports tourism. Iconic destinations like Queenstown, Rotorua, and Fiordland attract both adventure and traditional sports enthusiasts, bolstering the country’s appeal as a premier sports tourism hub.

  • Major Sporting Events and Competitions: The country’s hosting of internationally renowned events, such as the Rugby World Cup, America’s Cup, and cricket tournaments, draws global audiences. These events significantly boost tourist inflow and establish New Zealand as a top-tier destination for sports tourism.

  • Adventure Sports and Outdoor Recreation: Adventure tourism remains a vital segment within the sports tourism market. Activities such as bungee jumping, skydiving, skiing, and mountain biking continue to attract thrill-seekers worldwide, contributing to the industry’s sustained growth.

  • Government Support and Strategic Initiatives: The New Zealand government’s investment in sports infrastructure and tourism promotion campaigns has been instrumental in enhancing the sector’s growth. Strategic partnerships between public and private sectors have fueled initiatives aimed at promoting sustainable tourism.

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