Fitness On Demand expects wellness to remain a hot commodity in 2025. The brand is ready for that future with AI services and more
Over the past year, Fitness On Demand has solidified its position as a global leader in omnifitness solutions, combining cutting-edge technology with industry insights to redefine wellness and member engagement.
With a customizable app, broadcast TV platform, digital signage tools and an ever-expanding catalog of classes available for users at the touch of a button, Fitness On Demand transcends its name. The brand is renowned for its thousands of customers across 20 countries, all of which are able to access a sea of wellness and engagement offerings at a moment’s notice.
The brand is well-prepared to navigate and succeed in the fitness industry during the months yet to come — taking in what it has seen in the prior year and strategically positioning itself to best supply current, and future, fitness needs.
“In 2025, a major challenge for fitness software providers will be remaining relevant in a fast-evolving market,” said Andy Peat, CEO of Fitness On Demand. “Solutions that were effective a decade ago fall short of today’s demands. Fitness On Demand is taking a proactive approach to ensure we stay ahead.”
Forecasting What’s Coming
As a veteran of the industry for over a decade, Fitness On Demand has seen a great deal of fitness trends come and go. As a result, it’s established a keen eye for new ones and has already taken note of a few concepts taking form now.
“The fitness industry is undergoing a significant transformation, driven by a surge in gym memberships and an increasingly health-conscious society,” said Peat. “This growth is influenced by diverse demographic needs, from an aging population eager to maintain strength and mobility, to Gen Z’s holistic view of physical and mental well-being.”
As these demands evolve, consumer expectations around gym services and products are following.
“Members now demand personalized fitness experiences, with health insights and resources available at their fingertips,” said Peat. “Recovery and mobility solutions are also gaining popularity as people focus on their long-term well-being.”
Ready to roll, Fitness On Demand has developed programs of expert-led recovery classes, mindfulness and nutrition guidance, strength tracking and more for its platform — complementing its library of more than 1,500 live and on-demand classes.
“At Fitness On Demand, we’re fully aligned with these shifts,” said Peat. “Our offerings are tailored to meet rising member expectations at the gym, at home and on the go. By embracing these trends, we’re positioning Fitness On Demand as an essential partner for operators looking for a versatile, forward-thinking fitness solution.”
Moves for the Future
Successful as these initiatives have been for Fitness On Demand, the brand recognizes there’s a difference between being in the game and being ahead of it. It’s doing the latter by gearing up for 2025 with additional, newer, solutions that facilitate the demands set to come.
“In 2025, we expect to see more community-centered recovery spaces in urban areas with amenities like cold plunges, saunas and hydrotherapy pools,” said Peat. “Gyms are also exploring ways to incorporate recovery tools such as compression boots, guided recovery classes and specialized content into their offerings.”
In response to these trends, Fitness On Demand has invested in an array of new recovery-focused workouts, such as sessions on stretching, mobility and breathwork. The brand plans to feature these new resources in its Recovery Stations, which are set to launch in early 2025. The innovative platform will provide operators with high-quality, accessible recovery options that don’t eat up too much floor space.
On the personalization side of things, Fitness On Demand will soon launch its AI tool, designed to deliver tailored fitness recommendations based on member data. The tech not only promises to enhance member engagement but also optimize individual outcomes.
Fitness On Demand is also utilizing AI to power a nutrition coach through its latest strategic partnership. The app will feature an in-phone body scanner that provides users with personalized nutrition plans in real time.
“Through these accessible and effective tools, we’re empowering operators to stay competitive and responsive to the growing wellness trend,” said Peat.
Fitness On Demand’s 2025 Agenda
Through these initiatives, Fitness On Demand has its sights set on becoming the ultimate white-label solution for partners by equipping them with a comprehensive suite of products to deliver exceptional experiences and strengthen their market presence. The brand’s goals for 2025 also include delivering a tangible impact for partners by providing cost-effective solutions that drive business growth and enhance operational efficiency.
Ultimately, this represents the brand’s commitment to shaping the future of the industry while driving engagement and retention through innovation.
“To set the foundation for success, we’re using this year to deepen our investments in AI, expand our recovery and wellness offerings, and forge strategic partnerships to ensure we stay ahead of industry trends,” said Peat. “These efforts mean we’re not just meeting the demands of today but are well-positioned to lead the industry into the future.”
