Conor McGregor Keeping Fitness Co. Partnership Despite Civil Case Loss

Conor McGregor might’ve lost his gig as the face of Proper No. 12, but his business corner isn’t completely empty … with one company telling TMZ Sports the results of the recent civil case will have zero impact on its relationship with the UFC superstar.

McGregor has racked up countless endorsement deals throughout his career … including a deal with Swedish fitness brand Boxbollen, a product that promotes exercise at home.

We spoke with Boxbollen co-founder Jacob Eriksson days after a jury found McGregor liable for assaulting Nikita Ni Lamhain in 2018 … and he said while the company takes these matters seriously, it’s not abandoning the Irish athlete.

While Boxbollen has McGregor’s back, the same can’t be said for the whiskey he founded … as Proper No. 12 said it would no longer use his name and likeness in its advertisements.

IO Interactive — the company behind the “Hitman” franchise — also severed ties with McGregor … swiftly taking his character out of the video game.

The 36-year-old MMA fighter shared regret over his actions in 2018 … but was adamant everything was consensual and will appeal the decision. “I should have shut the party down. I should never have stepped out on the woman I love the most in the world. That’s all on me,” McGregor said of cheating on his partner, Dee Devlin.