How have Black Friday shopping trends shifted?

BURLINGTON, Vt. (WCAX) – Early risers scope out savings this morning in Vermont’s Black Friday blitz.

Church Street isn’t a black Friday hub, but we’ve seen lines outside box stores like Best Buy and Target over the years. Still, many shoppers would rather scroll for sales than stand outside.

US holiday shoppers could spend up to nearly $990 billion this season, and Black Friday makes up a significant chunk of sales.

In Vermont, the retail and grocers association says shopping is well underway with sales similar to last year’s in the leadup to Black Friday.

Still, many will forego in-person sales to score online – a growing trend in recent years.

“We never go out on Black Friday. I might buy a few things online but we really don’t go out to the masses on those days,” said Nina Mazuzan of Burlington.

A Capitol One study estimates Black Friday shoppers like Mazuzan are nearly 19% more likely to shop online than in-store.

If that’s you, Vermont retail and grocers encourage you to shop local Black Friday deals when you can.

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