I Review TVs for a Living. These Are the Cyber Monday TV Deals That Are Actually Worth It.

Hisense U6N Series Google TV (55-Inch) — Top Pick
Amazon deal price: $300; street price: $475

What we like: Our top pick for the best 4K TV on a budget. The new version of our current top pick (stay tuned for the new writeup). The U6N is brighter, maintains better black levels, achieves higher color saturation, and is better for gaming, with less input lag.

Other things to know: One of only two 2024 budget TVs that meet our criteria. Deal for the 55-inch size. At Amazon, purchase comes with scheduled delivery.

Read more: The Best 4K TV on a Budget

Hisense U7N Series LCD/LED TV (55-Inch) — Budget Pick
Amazon deal price: $480; street price: $650
Best Buy deal price: $480; street price: $650

What we like: The 55-inch size of our budget LCD/LED TV pick. Has a lower price point than our top pick while offering a similar level of quality and almost identical features. Dispels a fair amount of screen reflections. Runs on Google TV, our favorite smart-TV platform.

Other things to know: Brightness and black-level performance not as good as our top pick’s. As with most LCD TVs, not the best horizontal viewing angles. Looks better with 4K HDR video than it does with lower-resolution sources. We disliked the flimsy stand design.

Read more: The Best LCD/LED TV

Hisense U7N Series LCD/LED TV (65-Inch) — Budget Pick
Amazon deal price: $700; street price: $850
Best Buy deal price: $700; street price: $850

What we like: Our new budget pick in our LCD/LED TV guide. Similar quality and nearly identical features and performance compared to our top pick, but at a much better price. Dispels a fair amount of screen reflections. Runs on Google TV, our favorite smart-TV platform.

Other things to know: Brightness and black-level performance not as good as our top pick’s. As with most LCD TVs, not the best horizontal viewing angles. Flimsy stand. Deal is for the 65-inch size.

Read more: The Best LCD/LED TV

Hisense U7N Series LCD/LED TV (85-Inch) — Budget Pick
Best Buy deal price: $1,300; street price: $1,500

What we like: The 85-inch size of our budget LCD/LED TV pick. Has a lower price point than our top pick while offering a similar level of quality and almost identical features. Dispels a fair amount of screen reflections. Runs on Google TV, our favorite smart-TV platform.

Other things to know: Brightness and black-level performance not as good as those of our top pick. As with most LCD TVs, not the best horizontal viewing angles. Looks better with 4K HDR video than it does with lower-resolution sources. We disliked the flimsy stand design.

Read more: The Best LCD/LED TV

Hisense U8N Series LCD/LED TV (55-Inch) — Top Pick
Amazon deal price: $650; street price: $850

What we like: Our top LCD/LED TV pick. Equipped with all the advanced technologies we look for. Delivers a great picture at a reasonable price. Runs on Google TV, our favorite smart-TV platform. 120 Hz refresh rate, low input lag, and dual HDMI 2.1 inputs mean it’s great for gaming.

Other things to know: As with most LCD TVs, not the best horizontal viewing angles. Best for playing 4K HDR content. Doesn’t do as good a job of upconverting lower-resolution video. Deal for the 55-inch size.

Read more: The Best LCD/LED TV

Hisense U8N Series LCD/LED TV (65-Inch) — Top Pick
Best Buy deal price: $900; street price: $1,151

What we like: Our top pick for the best LCD/LED TV. The newest model in the Hisense U8 Series. Features 4K resolution, quantum-dot color, and mini-LED backlighting in sizes from 55 to 85 inches.

Other things to know: Supports the major high dynamic range (HDR) formats, and runs on Google TV, our favorite smart-TV platform. Delivers a great picture at reasonable price. However, viewing angle is a bit narrow. Less colorful with HDR content than our upgrade pick.

Read more: The Best LCD/LED TV

Hisense U8N Series LCD/LED TV (85-Inch) — Top Pick
Best Buy deal price: $1,700; street price: $2,000

What we like: Our top LCD/LED TV pick. Equipped with all the advanced technologies we look for. Delivers a great picture at a reasonable price. Runs on Google TV, our favorite smart-TV platform. 20 Hz refresh rate, low input lag, and dual HDMI 2.1 inputs mean it’s great for gaming.

Other things to know: As with most LCD TVs, not the best horizontal viewing angles. Best when playing 4K HDR content, but it doesn’t do as good a job of upconverting lower-resolution video. Deal for the 85-inch size; matches previous lows.

Read more: The Best LCD/LED TV

Roku Select Series 4K 43R4A5R TV (43-Inch) — Budget Pick
Best Buy deal price: $200; street price: $220
Walmart deal price: $200; street price: $220

What we like: Our budget 43-inch TV pick. Provides respectable image contrast, good color accuracy, and low input lag, and its 4K resolution makes it a good choice for desktop gaming or other close-up uses.

Other things to know: Lacks the advanced picture technologies such as quantum-dot color and mini-LED backlighting. Doesn’t have enough light output to fare well in brighter-than-average rooms.

Read more: The Best 40- to 49-Inch TVs

Samsung QN90D Series LCD/LED TV (65-Inch) — Upgrade Pick
Amazon deal price: $1,500; street price: $2,100
Best Buy deal price: $1,500; street price: $2,100
Walmart deal price: $1,500; street price: $2,100

What we like: Our upgrade LCD/LED TV pick. One of the best options you can buy, with more color volume, better viewing angles, superior audio performance, lower input lag, and more HDMI 2.1 inputs than other TVs we tested. Consistent performance across sizes. An excellent choice for gamers who use multiple consoles. Sleek and lightweight yet solid build.

Other things to know: Doesn’t support Dolby Vision HDR. Not as bright as our top pick, but brighter than our budget pick. Samsung’s Tizen Smart Hub is fine, but overdesigned.

Read more: The Best LCD/LED TV

Samsung QN90D LCD/LED TV (75-Inch) — Upgrade Pick
Woot deal price: $1,790; street price: $2,400

What we like: Our upgrade LCD/LED TV pick. One of the best options you can buy, with more color volume, better viewing angles, superior audio performance, lower input lag, and more HDMI 2.1 inputs than other TVs we tested. Consistent performance across all sizes. An excellent choice for gamers who use multiple consoles. Sleek and lightweight yet solid build.

Other things to know: Doesn’t support Dolby Vision HDR. Not as bright as our top pick, but brighter than our budget pick. Samsung’s Tizen Smart Hub is fine, but overdesigned. Comes with 1-year Samsung parts and labor limited warranty. Free shipping from Woot for Prime members.

Read more: The Best LCD/LED TV