Shop small, support Baton Rouge businesses with tips from the BBB

BATON ROUGE, La. (WAFB) – Small Business Saturday falls on Saturday, November 30, and the Better Business Bureau has simple ways that shoppers can support local shops.

Small Business Saturday was created in 2010 and always takes place on the Saturday after Thanksgiving.

The following tips were released by the Better Business Bureau:

• Get involved. Many communities host special events to celebrate and support the businesses that make your hometown unique. Find out what local events are happening in your area on the Small Business Saturday website or visit your local chamber of commerce or merchants’ association.
• Sign up for email alerts. Save a few dollars on your holiday budget by signing up for Small Business Saturday email specials offered by the merchants in your area. Remember, you’ll probably get additional deals throughout the year, not just during the holidays.
• Research the shops nearest to you. Read reviews online, such as those on BBB.org (where you can also identify which ones are trusted, BBB Accredited Businesses). Learn what shops are officially participating in the American Express Small Business Saturday by going to ShopSmall.org.
• Connect with businesses on social media. Many small businesses will advertise their sales via social media. You can use #ShopSmall to search for information and share activities.
• Invite your friends and family. Turn this shopping event into a “friends and family” extravaganza! Visit your favorite local stores or explore a new one. Take time to get to know the business owners and local community officials, and get a head start on the holidays while enjoying time with loved ones.
• Don’t just shop small; eat small! Many people think shopping at local retail stores is the only way to participate. However, small, independently owned restaurants, bakeries, and coffee shops would love to invite new customers while they’re out and about. Find restaurants near you.
• Share your experience. Take a selfie at your favorite small business. Share it on social media to tell the world you’re a big fan of small businesses. Leave a review on BBB.org. Remember, these shops are open all year as well!

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