Small Business Saturday boosts businesses, keeps dollars local

Ohio County, W.Va. — Established in 2010 during the economic recession, Small Business Saturday was brought to life by the credit card company, American Express.

Since its founding, Americans have spent over $200 billion at mom-and-pop shops during the annual event, according to the U.S. Small Business Administration.

And locally, the influx is felt.

“Small Business Saturday is the busiest day of our entire year,” said Amy Cordy, owner of VC Wares.

Cordy opened VC Wares in Center Wheeling 11 years ago. Since growing her store front, preparations for the big weekend begin months prior.

“We start back in late summer. We start with a holiday open house typically in October. It is our best day of sales, so it’s always a lot of fun. “

Hundreds of customers visiting the Friendly City from different states say Saturday offers an unparalleled experience, in comparison to Black Friday.

“It differs for me because I’m willing to come out. Black Friday? Forget it,” shopper Bill Burns explained.

“And I prefer to shop local,” Nancy LaBrosse added.

By shopping small, every dollar spent, 67% of it stays local.

Many explain that the celebration encapsulates the culture of a small town.

“It’s really easy to just go to any local store and pick something out,” Riley Carpenter, Wheeling Heritage’s director of programming said, “But, to find something really unique and treasured I think is really cool.”