cdf Haikou International Duty Free Shopping Complex elevates May Day holiday shopping experience

CHINA. Ahead of the much-awaited May Day shopping season, cdf Haikou International Duty Free Shopping Complex in Hainan has launched a promotional campaign to boost consumption during this important holiday period.

As reported, its parent company, China Duty Free Group, last week launched a month-long shopping extravaganza – the Global Shopping Festival.

The marketing campaign features immersive pop-up activations, product launches, shopping benefits and discounts, and themed activities, among others, all designed to elevate the shopping experience.

From 1-3 May, cdf Haikou will house pop-up stores for popular brands including Kiehl’s and Huawei. Shoppers can look forward to talks, performances and interactive experiences to enhance the festival atmosphere.

Top international brands such as Loewe and Ferragamo have also organised themed events and promotions. Customers at their stores receive free candies and drinks.

With China Duty Free Group’s May Day Global Shopping Festival now in full swing, more than 20 selected brands are rolling out surprise shopping perks for customers.

To enjoy these benefits, shoppers can visit the service desk where they will be given a check-in book with access to exclusive brand experiences and an interactive journey.

In addition, premium French fragrance brand Maison Francis Kurkdjian and Lukfook Jewellery are set to debut their stores at cdf Haikou International Duty Free City. They will also participate in the holiday shopping extravaganza.

Notably, the May Day shopping period at cdf Haikou International Duty Free Shopping Complex includes a wide variety of high-quality products, with five times the points for all categories (excluding fragrance and electronic products). In addition, shoppers can  enjoy discounts of up to -50% on selected popular fragrances.

Selected watches and jewellery products will be on sale with -40% off, with some brands also offering multiple points.

Starting last week, cdf Haikou International Duty Free continued to launch tax-free consumption coupons, which can be used for products across all categories.

Members can enjoy instant additional discounts when they reach their maximum membership points, or they can choose the limited-edition Skyrim Secret Forest dolls or other offers.

During Golden Week, cdf Haikou will feature a jade cultural exhibition to showcase these precious gemstones which represent traditional Chinese aesthetics. The exhibit is located on level four of cdf Haikou International Duty Free Shopping Complex. ✈