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Apple prepares three-year modem rollout to outdo Qualcomm

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Apple prepares three-year modem rollout to outdo Qualcomm

(Bloomberg) — Apple Inc. (AAPL) is preparing to finally bring one of its most ambitious projects to market: a series of cellular modem chips that will replace components from longtime partner — and adversary — Qualcomm Inc. (QCOM).

More than half a decade in the making, Apple’s in-house modem system will debut next spring, according to people familiar with the matter. The component is slated to be part of the iPhone SE, the company’s entry-level smartphone, which will be updated next year for the first time since 2022.

That will be followed by further generations of chips that grow increasingly more advanced. Apple hopes to ultimately overtake Qualcomm’s technology by 2027, said the people, who asked not to be identified because the project is confidential.

The modem has been a long time coming. When Apple set out to build the chip, it originally hoped to bring it to market as early as 2021. To jump-start the effort, the company invested billions of dollars to set up testing and engineering labs around the world. It also spent about $1 billion to acquire Intel Corp.’s modem group and millions more hiring engineers from other silicon companies.

Over the years, Apple encountered setback after setback. Early prototypes were too large, ran too hot and weren’t power-efficient enough. There also were concerns internally that Apple was simply developing a modem to get back at Qualcomm, following a legal battle over licensing payments that didn’t go the iPhone maker’s way.

But after adjusting development practices, reorganizing management and hiring scores of new engineers from Qualcomm itself, Apple is now confident it has pulled it off, the people said.

A representative for Cupertino, California-based Apple declined to comment.

Qualcomm has long been preparing for Apple to switch away from its modems. Still, its stock fell as much as 2% to a session low after Bloomberg News reported on Apple’s plans Friday. Shares of Qorvo Inc., another component supplier at risk of being replaced by Apple’s modem efforts, declined as much as 5.7%. Apple gained less than 1% to $243.79 as of 11:36 a.m. in New York.

When the iPhone SE debuts in a few months, it will have major new features, including Apple Intelligence and the edge-to-edge screen design already used in more upscale models. But its most impressive breakthrough won’t be visible to consumers: the in-house modem, code-named Sinope.

For now, the modem won’t be used in Apple’s higher-end products. It’s set to come to a new mid-tier iPhone later next year, code-named D23, that features a far-thinner design than current models. The chip will also start rolling out as early as 2025 in Apple’s lower-end iPads.

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