“Fendi, Fashion, and French Fries”: TikTok Master Ollie Muhl Takes Miami

On Wednesday night, Fendi feted the reopening of their newly expanded Design District boutique with a party hosted by Silvia Venturini Fendi and Pierre-Emmanuel Angeloglou. VIP Guests including Ella Hunt, Storm Reid, and Alix Earle shopped to the sounds of DJ Isabella Massenet while a slew of monogram-adorned clients gossiped about their latest Art Week acquisitions. To get a taste of the party and the playful new renovation, we invited social media maven Ollie Muhl to take a trip through the pastel colored space and document stand out details including roman arches, a Baguette bag-covered wall, and an oh-so-cozy lounge with Fendi-focused reading materials. After the event, our senior editor sat down with the 21-year-old creator to talk french fries, fashion, and TikTok as performance art. 

———

WEDNESDAY 9:06 PM DECEMBER 4, 2024 MIAMI 

TAYLORE SCARABELLI: How are you feeling? 

OLLIE MUHL: I’m feeling good.

SCARABELLI: You really let loose in there. You explored every inch of that space.

MUHL: Yeah. I was almost crawling around. I was in my element, and I felt like myself, so that’s a good thing.

SCARABELLI: I mean, it was pretty cozy in there. It had a bit of a playroom vibe.

MUHL: Yeah, I enjoyed it. The people were nice. The vibes were good. The food was also amazing.

SCARABELLI: Have you been to the Design District before?

MUHL: I have not been to the Design District, so I’m experiencing this for the first time and it’s crazy.

SCARABELLI: It’s like luxury Disneyland.

MUHL: Oh yeah.

SCARABELLI: We’re literally sitting by monkey bars.

MUHL: We’re in a Fendi jungle gym. Who knew that that would exist?

SCARABELLI: It’s fabulous. Okay. So at this store opening, what did you see that you wanted to buy?

MUHL: To be honest, my favorite piece was the jacket that I’m wearing currently, and I saw it on a mannequin while I was in there and I knew, “Okay, I’ve got to get this.” There’s a bunch of food items all over it and I feel like—

SCARABELLI: It says, “Always fresh” underneath the french fry patch. I feel like that’s a good slogan for you.

MUHL: I think so too. A lot of times, fashion can be very serious and I like that Fendi has kind of taken more of a playful approach to design with this jacket. And also the fries… Let’s talk about the fries.

SCARABELLI: Oh wow, you even have leather fries on your handbag. How do they taste?

MUHL: I actually did not try them. [Laughs]

SCARABELLI: Did you see any cuties at the event tonight?

MUHL: There were lots of mommies in there. I’m not going to lie. I was feeling a little rosy in the cheeks. I was trying to play cool. Trying to be confident.

SCARABELLI: Mommies in monogram.

MUHL: Yes. And we all know that confidence is the number one accessory above all else, so that’s what I was fighting for.

SCARABELLI: Yeah, but I did see you looking a little shy in there, hiding behind some plants.

MUHL: [Laughs] Yes, I was hiding behind some plants.

SCARABELLI: Okay, so it is art week. Are you into art? 

MUHL: I don’t know if I’m into traditional art, but I see art and a lot of different things. I see art and content creation and I try to see it as each video is a big art project for myself.

SCARABELLI: Well, I think that TikTok is performance art and no one’s really talking about that.

MUHL: I agree. I think we’re underrated. I think that they look at it as a bunch of silly, fun little videos, but I see it as something more than that.

SCARABELLI: Yeah. So I guess you’re not going to make it to the fair though because you have to leave tomorrow?

MUHL: Yeah. I was in and out. 

SCARABELLI: This trip was all about fashion and french fries.

MUHL: And confidence.

SCARABELLI: What are you going to do when you get home? You live in L.A.?

MUHL: No, I live in—I don’t live anywhere right now. I’m just traveling around. But when I get back to home base I’m going to take the fattest nap of my entire life because this has been strenuous. It’s lot of energy to look this good. 

SCARABELLI: Well you make it look so easy. Thank you for your service. 

MUHL: Hey, thank you.