Juventus X Fashion Meets Football in Miami – Juventus

In addition to the draw for the group stage of the 2025 Club World Cup, staged on Thursday, 5 December 2024 in Miami – the world-famous Florida city was also the host of another major exclusive event that took place over three days, from 5 to 7 December: ‘Fashion Meets Football’.

This event, in collaboration with Juventus and Adidas, presented exclusive collaborations at Miami Art Week, where three artists created unique pieces that fused the worlds of fashion, sport and art.

This collaboration caught the attention of fans, creators and collectors with bespoke designs inspired by Juventus’ history and Adidas’ innovation, showing how creativity can transform the aesthetics of sport.

Each piece celebrated the crossover of football culture and contemporary art on one of the world’s greatest creative stages: Art Basel Miami.

On the evening of Thursday 5 December in the USA at Miami Art Week, Fashion Meets Football hosted an exclusive VIP Cocktail Party at Giselle Rooftop, an atmospheric Miami venue, offering an unforgettable celebration of the dynamic fusion of fashion and sport.

This special evening highlighted the crossover of art, sport and style with a pop-up catwalk moment, featuring artists and creators showcasing outfits inspired by the ‘Fashion Meets Football’ concept.

A highlight of the evening was the unveiling of a Juventus-inspired artwork, created specifically to honour the club’s legacy by fusing contemporary fashion aesthetics. With Miami’s iconic skyline as a backdrop, the event brought together top athletes, designers and trendsetters, fostering meaningful connections and increasing the dialogue between these vibrant industries during one of the most anticipated cultural moments of the year.

On Friday evening, Fashion Meets Football presented an exclusive fusion of sound and style at the Pelé Soccer Store in Miami Beach, with one of the hottest DJs of the moment, Nick Cheo, performing a ‘Bedroom’ DJ set.

This intimate event marked the launch of the Sound Sessions series, a new collection of pop-up performances showcasing world-class artists in extraordinary settings. Adding a unique fashion touch, Nick Cheo performed wearing a Juventus-inspired art piece designed to celebrate the synergy between sport and creativity.

Fashion Meets Football concluded Miami Art Week with the Creators’ Cup, a dynamic 5v5 tournament that celebrated the beautiful game by bringing together sport, art, music and the Miami community. This high-energy event brought fans, creators and players together in the heart of Miami to compete in an exciting tournament and watch the Serie A match between Juventus and Bologna afterwards. To complete the experience, Fashion Meets Football inspired pieces designed by artists were displayed around the pitch during the tournament, transforming the event into a vibrant fusion of creativity and competition. The Creators’ Cup offered a unique opportunity to interact with Miami’s wider community while celebrating the growing crossover of sport and culture.

A fitting conclusion to a very successful three days overseas.

Below, you will find some more information about the artists present at Miami Art Week.

Diana, the London-based creative behind ‘The Football Gal’, transforms football shirts into unique expressions of style and identity through embroidery. With over 300 custom pieces and collaborations with brands such as Adidas, she has celebrated the fusion of football, art and individuality. For Miami Art Week, Diana created two exclusive embroidered designs: one on the Juventus home jersey and another on the third jersey, bringing her distinctive touch to the iconic club.

(Re)boot Football is an innovative recycling brand led by Gaby Mas, who founded the concept based on her Master’s thesis at the Royal College of Art. By recycling football products, (Re)boot transforms discarded products into unique, sustainable pieces with the help of a global network of designers. For Miami Art Week, Gaby created two custom recycled pieces using materials provided by Juventus and Adidas.

AKKI® is a luxury fashion brand that combines multicultural art with bold, powerful silhouettes. Inspired by an immigration journey from Osaka to New York City, AKKI® embodies the Japanese philosophy of ‘Wabi-Sabi’, fusing art and oriental textiles into refined designs that celebrate heritage and self-expression. For Miami Art Week, AKKI® created a custom Juventus varsity jacket, putting its unique twist on our iconic club and pushing the culture forward with pride and authenticity.