Our 5 Favourite Fashion Trends Of 2024

The end of the offers us a moment to pause and reflect on the major milestones and achievements. We might think smugly about the amount of hot girl walking we did or perhaps contemplate adopting a dumb phone for 2025 to (finally) cut down on our screen time. The end of the year is also a critical time to reflect on the fashion moments we loved this year while setting our sartorial intentions for the next.

This year, we craved comfort from fashion, but not the tracksuit and sneaker kind. From the return of boho spearheaded by Chemena Kamali at Chloé to our infatuations with mellow shades of brown and butter yellow we craved calming, luxurious tones and textures. But, we still had fun. Lef-of-field fashion moments came in the form of ugly shoes (some might say “quirky”, an itch for Jemima Kirk-style slogan tees and a passion for capris (wear them all together, we dare you).

So, which of these trends will we be keeping in 2024? 

We round up our favourites below. 

The Trends We’ll Be Keeping For 2025

50 Shades Of… Brown:

Or mousse, or tan or beige or buff. While a certain shade of neon green may have dominated the zeitgeist in 2024, it didn’t make it into our wardrobes. Under the influence of the boho trend, creamy and toasted shades of brown and tan were the shades we lusted after. From tan suede jackets worn seventies-style with silver jewellery and loose denim to milky pinky browns (now known as “mocha mousse”), it looks like brown is staying on our “ins” lists for 2025.

Oversized Bags: 

In 2024 if we couldn’t fit a book, laptop and potentially change of outfit in our preferably brown oversized carry all, we didn’t want to hear about it. From structured bags like the Coach Empire Cryl 35 or The Row Margaux to the triumphant return of the Balenciaga Le City Bag, our favourite bags in 2024 were ludicrously capacious (Cousin Gregg’s date in Succession officially had her revenge). Now that we’ve finally found our perfect one, we’ll hang onto them in the new year. 

Weird Shoes: 

Shoes were no longer an object that seamlessly complimented an outfit while taking you from point A to point B; they became subversive exclamation marks at the end of a sartorial statement. From sexy thong heels paired with capris to “dad shoes” like boat shoes and ugly sneakers with skirts and jorts, or whimsical jelly sandals, footwear had a sense of humour, and we enjoyed it. We have no plans of slipping off our thong heels anytime soon.

Haute Boho: 

Thought you’d seen the last of her? In 2024, boho chic returned thanks to the influence of Chemena Kamali at Chloé. Kamali’s fall 2024 runway drew inspiration from the Phebe Philo era of Chloé seen on NYU-era Mary Kate and Ashley Olsen, a loved-up with Jude Law 2000s Sienna Miller and on the arms of Nicole Richie as she blocked out the rays of Papparazi lenses with bug-eyed glasses and a Chloé Paddington bag. Not just a collection copycat collection designed to fuel happy millennial memories, Kamali provided an elevated take for 2024 full of floating translucent fabrics and milky pastels worn with tan, supple leathers. It’s all about careless sex appeal, comfort and ease. We’ll be keeping this one. 

Oval Sunglasses: 

Our infatuation with boho didn’t extend to sun-safe eyewear in 2024. This is largely thanks to Hailey Bieber and her ultra-slim Saint Laurent shades. Their power over us continues to hold, and we suspect our eyewear will stay streamlined in 2025. 

Loud Luxury: 

Instagram account @databutmakeitfashion posted on December 8th, flagging the rise of “unapologetically loud” luxury in 2025. After kicking off the year with the mob wife trend and John Galliano’s explosively maximalist runway for Maison Margiela, while the mob wife was quickly ousted by Brat, both movements felt like a refutation of the clean girl and her quiet luxury wardrobe. According to the experts, the maximalism of the mob wife may have more staying power than Charli XCX’s brand of pop-grunge. 

Commenters noted they’d seen brands like Versace and Galliano popping up “all over the internet” and selling like hotcakes on Depop and Vestiare. And, of course, John Galliano’s extravagant collection for Maison Margiela in January was the most viral runway of the year. 

We also saw maximalism on home turf at the Nicol &Ford show at Australian Fashion Week Sydney, where design duo Lil and Katie-Louise presented a collection inspired by witchcraft and BDSM. It was pure sex, with extravagant silhouettes, rich colours, and contrasting textures—a far cry from the relaxed cotton and cashmere that represent the clean girl aesthetic. 

If we need any greater argument, look at Lily-Rose Depp’s regal and gothic ruffles on the Nosferatu red carpet and Sabrina Carpenter‘s recent appearance in a 1994 Chanel faux fur set out to dinner. The outlandish silhouette, fluffy black faux fur skirt and bolero indicated that maximalism is here to stay for 2025.

Ruby Feneley

After completing a Bachelor of Arts at The University of Sydney (English Literature/Gender and Culture Studies), Ruby started her Australian media career as a media and marketing reporter for Mumbrella after a brief stint working in fashion marketing in New York. An ex-makeup artist, she quickly transitioned to beauty journalism and has held multiple in-house positions as a beauty editor. Ruby’s writing can be found across print and digital titles, including Dazed, GRAZIA, The Sydney Morning Herald, The Age, The Australian Financial Review, Body and Soul, Refinery29, POPSUGAR, Marie Claire and ELLE. Now, she loves covering internet subcultures, TikTok trends, sex and relationships and fashion as much as she loves scouring shopping aisles for the best non-sticky lip gloss and tracking down the perfect pencil for a faux freckle.

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