Glossy 50 2024: The people who shaped fashion and beauty this year

In 2024, the fashion and beauty companies that triumphed proved their prowess for rising to challenges, from dupes to inflation to newly implemented regulations. By moving fast, rethinking playbooks, leveraging communities and making bold moves, they introduced new business possibilities, influenced peers and shaped the industries’ directions.

In our eighth annual list, we celebrate the leaders and insiders behind the ideas and strategies that fueled such business successes and, as a result, changed fashion and beauty at large. Among them are marketers who proved the power of outside-the-box content, executives who accelerated growth through thoughtful expansion, founders who overhauled internal processes to epic effects and a stylist who co-orchestrated “brat summer.” Meet the 2024 Glossy 50.

The people behind the brands reshaping the industries.

The insiders driving big comebacks.

The marketers who cut through the noise.

The brains behind the year’s buzzy brands and viral products.

Based on big growth or expansion, it was their year.

They designed the look, or vibe, of the moment.

They leveraged science or technology to gain an edge and prove new concepts.

They led their companies to industry domination.

The executives fast-tracking great growth.