Fitness On Demand merges physical and virtual exercise to offer fitness at the highest level of connectivity
Technological integration isn’t just an advantage — but a necessity for successful modern fitness businesses. Fitness On Demand lies at the forefront of this omnichannel movement, seamlessly merging physical and digital fitness into a cohesive and engaging member experience.
“We’re in an era where members expect more than just a place to work out — they’re looking for an integrated, personalized experience that fits seamlessly into their lives,” said Andy Peat, CEO of Fitness On Demand. “Our mission is to provide operators with the tools to meet these shifting expectations and exceed them.”
By consolidating member experiences, screen content, digital signage, personal training and virtual fitness into one comprehensive, white-labeled platform, Fitness On Demand reinvents how operators engage with members while optimizing operational efficiency.
New Age of Connectivity
Fitness operators previously relied on multiple disconnected digital solutions, ranging from mobile apps and wearables to virtual training platforms, to serve their members. While each solution offers distinct benefits, managing them individually leads to operational inefficiencies and fragmented member experiences.
Fitness On Demand’s platform avoids this by bridging in-person and digital fitness, establishing a seamless transition between physical and virtual environments. This is accomplished through the brand’s unique mix of over 1,200 live and on-demand classes from renowned fitness brands, tailored programming and digital signage for every screen in your space, and a customizable member app to facilitate every workout and interaction with your club.
For example, a member could start their day with a workout program from a personal trainer, follow it up with a bespoke meal suggestion during their lunch break, and end their day with a guided meditation at home — all within the same cohesive platform.
These factors collectively offer members unparalleled flexibility and personalization.
“Our platform is designed to create a seamless fitness journey for members,” Peat explained. “Whether they’re attending a group class at the gym, catching a workout at home, or squeezing in a session on the go, the experience keeps them connected and engaged with your club.”
Member Benefits of the Omnichannel Approach
Comprehensive, omnifitness solutions also allow members to enjoy a consistent, personalized fitness experience whether at home, their gym, or on the go. It permits members to engage with the fitness content they’re most interested in and sculpt it around their busy schedules as well. This makes it easy for operators to create a unique fitness journey for every individual member that is tailored to their personal goals and lifestyle without needing to hire additional trainers and instructors.
Doing so makes members feel more connected to their gym, enhances engagement, satisfaction and cultivates a stronger communal sense that keeps members around longer.
“Creating a sense of community is crucial for member retention,” Peat emphasized. “Our platform allows members to create meaningful connections with each other, staff and trainers through social features, interactive challenges, or community-building activities. This connection fosters loyalty and long-term engagement.”
This sense of community and engagement is further enforced by gamifying their fitness experience so they can unlock badges or share their stats live during a class. This environment connects members, stokes their competitive fires and celebrates their achievements — all of which help build brand loyalty.
The brand also facilitates interactions between members and their trainers, replicating the in-person experience virtually. This feature not only provides immediate feedback and support for members but also enhances the authenticity and effectiveness of virtual training sessions, increasing their appeal and accessibility.
Operators Benefit Too
Fitness On Demand’s omnichannel approach extends to the other side of the fitness business as well. First and foremost, it enables operators to leverage data insights to make informed decisions regarding class schedules, staffing and resource allocation. This helps gyms create maximum value for members and generate the largest return on their overhead costs possible by ensuring resources are used effectively. Doing so is critical in maintaining competitive pricing and service quality.
The platform can grow with your gym as well. Its scalable architecture allows operators to easily expand their services without the need for additional staff or systems. This flexibility is vital in a market that waits for no one as consumer demands and technology constantly evolve.
“The U.S fitness market is projected to reach $302 billion by 2034, with 60% of Americans using some form of fitness technology already,” said Peat. “Fitness On Demand is not only helping operators update their offerings in line with this seismic industry shift, but saving them upwards of $500 per month by combining technologies on one, simple-to-use platform.”
With regular updates and partnerships with brands such as Les Mills and Melt Method, Fitness On Demand’s commitment to innovation ensures that its platform remains at the cutting edge of technology and user experience. By continually refining its offerings and integrating new technologies, operators have every tool they need to stay ahead in a competitive market.
“Fitness On Demand is committed to evolving alongside the industry,” Peat concluded. “We’re here to empower operators to not only meet the needs of today’s fitness consumers, but far exceed them.”
Visit https://www.fitnessondemand247.com/atn for more information on how you can power your performance with Fitness On Demand.
